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 The San Francisco-based pet treat company Milo’s Kitchen launched
on Friday night a promotional gimmick touted as the Bay Area’s first
mobile food truck for dogs.
More than 300 dog owners, accompanied by their pets of course,
descended on Marina Green park by the San Francisco Bay for the
debut of the so-called Treat Truck and its array of complimentary
canine goodies.
“Milo’s Kitchen is all about dogs being an equal part of the family,
so we thought if people get to enjoy food trucks, why can’t dogs
enjoy a treat truck?" said company spokeswoman Chrissy Trampedach.
The truck is traveling to 16 cities across the country through the
end of August, with stops including Los Angeles, San Diego, Phoenix,
Chicago, Detroit and Pittsburg, she said.
In addition to free samples from Milo's Kitchen product line, the
vehicle also travels with a canine-ready photo booth, a lounge with
sofas for socializing and plenty of drinking bowls, bones, tennis
balls and doggie beds.
"It's like a dog park, but a different way to socialize," said Ayana
Todd, 32, who showed up with her pet, a Chihuahua- Jack Russell
terrier mix named Dolce.
Hungry dog owners might want to think about grabbing a bite
beforehand.
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“The treats are really focused on the dog tonight,” Trampedach said.
The number of dogs living in San Francisco is believed to surpass
the number of children, due in large part to the escalating costs of
living there. An estimated 120,000 dogs inhabit the city, compared
with roughly 110,000 children, according to the San Francisco
Chronicle.
(Editing by Alex Dobuzinskis and Steve Gorman)
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