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			 The Republican front-runner ahead of the March 18 primary, venture 
			capitalist Bruce Rauner, has emerged as a deep-pocketed and 
			potentially formidable rival. The Republican National Committee 
			already has staff on the ground in Illinois and plans to add more 
			this spring. 
 			Quinn eked out a victory four years ago by less than 1 percentage 
			point and his job approval rating has hovered around 34 percent as 
			voters complain about the state's anemic job growth and hobbled 
			economic recovery.
 			In recent months, Quinn's fortunes have improved thanks to passage 
			of a pension reform bill and after former White House Chief of Staff 
			Bill Daley, brother of the longtime Chicago mayor, abandoned a 
			short-lived primary challenge. But political insiders still view 
			Quinn as vulnerable.
 			"Quinn is in deep trouble and the closer we get to November, the 
			more vulnerable he looks," said RNC spokesman Ryan Mahoney.
 			Public Policy Polling has called Quinn's re-election chances a 
			"toss-up," while the Cook Political Report favors Quinn based on 
			Democrats' heavy registration advantage in the state, much of that 
			in the state's largest city, Chicago. 			
			 
 			"The governor benefits from being in a state that is definitely 
			Democratic-leaning," said Kent Redfield, a professor at the 
			University of Illinois at Springfield. "I think the governor is 
			perceived as being honest and sincere, but not a strong, forceful 
			leader."
 			Quinn took office in 2009, stepping up from the lieutenant 
			governor's chair after the impeachment of then-Governor Rod 
			Blagojevich, who was removed from office and is serving a 14-year 
			sentence for political corruption.
 			The following year, Quinn narrowly defeated Republican State Senator 
			Bill Brady, a social conservative, winning by fewer than 32,000 out 
			of 3.4 million votes cast.
 			In his first full term, Quinn pushed through a pension reform 
			measure and an income tax hike and signed laws legalizing same-sex 
			marriage and medical marijuana.
 			But voters faulted him for struggling to reach deals even with 
			lawmakers from his own party. The ultimately successful battle to 
			pass major pension reform late in 2013 took place among legislative 
			leaders, with no major public role for Quinn.
 			But such are the politics in Illinois that the Democrat's 
			unpopularity does not necessarily translate to unelectability.
 			A POPULIST CAMPAIGN
 			Rauner has momentum on his side, political watchers say.
 			He has set a state record for primary spending, pouring $6 million 
			of his own money into the race while raising millions from donors. 
			Ads depicting him as a straight-talking anti-politician have 
			dominated the state's TV airwaves, while his rivals lack the funds 
			for a major broadcast ad campaign.
 			
 
 			
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			On the campaign trail and in candidate forums, Rauner avoids talking 
			about social issues and offers a populist platform of more jobs, 
			lower taxes, better schools and term limits. Passage of pension 
			reform took away one of his major rallying cries — the inability of 
			Quinn to deal with the state's pension crisis. 
			The state's airwaves are hardly an all-Rauner affair. A group of 
			public employees' unions has contributed heavily to Illinois Freedom 
			PAC, which has funded anti-Rauner television ads.
 			A February Chicago Tribune/WGN-TV poll had Rauner leading his 
			Republican rivals with 40 percent support, more than his two main 
			rivals combined.
 			"Rauner's hired good people. He's been incredibly disciplined. He's 
			been on the air constantly," said Redfield.
 			He has also made rookie mistakes.
 			After voicing support for lowering the Illinois minimum wage, Rauner 
			faced heavy criticism and changed his position.
 			His rivals for the Republican nomination include Brady, who hopes 
			for a re-match against Quinn and State Senator Kirk Dillard, a 
			suburban moderate who served as chief of staff for the popular 
			former Republican Governor Jim Edgar.
 			State Treasurer Dan Rutherford is also running, but his candidacy 
			has been badly hobbled by allegations of sexual harassment leveled 
			against him by a former male staffer.
 			The other candidates accuse Rauner, who reported a 2012 income of 
			$53 million on his tax forms, of trying to buy the nomination. In a 
			forum this week, Rauner said the limit to his spending is "winning 
			the race." 			
			
			 
 			Still, political analysts say Quinn has the edge. And, for all his 
			own spending, Rauner's opponents are likely to invest heavily in his 
			defeat.
 			"Rauner will have tons of money, as we've seen, but I think there 
			will be a lot of money coming in to help Quinn, particularly from 
			national unions," said political consultant Don Rose.
 			(Reporting by Edith Honan; editing by David Greising and Cynthia 
			Osterman) 
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