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 Barenboim, 71, said at a ceremony in Berlin that his new
venture Peral Music was “the future of the digital world."
The label will be run by Barenboim and will distribute classical
music releases via iTunes for the first two months, after which
the standard digital albums will become available to other
digital partners and streaming services.
“I have seen the changes to the place of music in society which
is, in my view, much weaker than it was, say, 60 years ago,”
Barenboim said in a statement.
“I didn't want to accept such a negative verdict and therefore I
wanted to find a way to start something that might get through
to the younger generation who are completely at home in the
digital world, and might get interested in a project like this
that is exclusively in the digital space.”
The releases, however, will be aimed at the general public
rather than just young people, Barenboim explained after the
conference.
He said the project would serve as an important step to mark how
the use of the new technology could help the recording industry
that is “going through transitional period.”
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The first releases, already available at the label's website
http://www.peralmusic.com/,
consist of Anton Bruckner's symphonies 1-3 recorded by German's Staatskapelle Berlin. The upcoming releases will also include two
piano recitals of Stravinsky's "Rite of Spring".
Barenboim, who was given complete freedom over the label's
repertoire by Universal, preferred at this point not to disclose
many details of future releases. He only said he wanted to make his
projects educational, and that he was planning to record special
piano studies to help young musicians listen and understand the
pieces they learn to play.
Currently music director at La Scala in Milan, the Berlin State
Opera, and the Staatskapelle Berlin, Barenboim said his main goal
was human development and music education rather than financial
profit.
(Editing by Michael Roddy and Toni Reinhold)
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