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			 Baraka, 44, targeted his "Take Back Newark" campaign at Wall 
			Street investors, New Jersey's powerful political bosses and the 
			state leadership, which has controlled the city's schools for two 
			decades and is mulling a takeover of its finances for 2014. 
 "Today, we told them that the people of Newark are not for sale," 
			Baraka said in his victory speech on Tuesday, after defeating fellow 
			Democrat, former state assistant attorney general Shavar Jeffries, 
			with 54 percent of the vote.
 
 "We told them that people outweigh money in a democracy."
 
 His message has resonated in Newark, a city of about 277,000 people 
			located 12 miles from New York City. Once a bustling port, it became 
			a hotbed of corruption and a national example of urban decay in the 
			1960s.
 
 Critics say the anti-Wall Street rhetoric might reverse some of the 
			philanthropic gains and partnerships built up by Newark's 
			high-profile former mayor, Democrat Cory Booker, who stepped down in 
			November to take a U.S. Senate seat.
 
 
			
			 
			"If the new mayor is seen as hostile to those investments that will 
			certainly be factored in to the future investments," said Frederick 
			M. Hess, a philanthropy expert with the American Enterprise 
			Institute.
 
 Booker courted Wall Street and Silicon Valley, attracting billions 
			of dollars that helped to revitalize broad swaths of downtown 
			Newark. That money has not made its way to the hardscrabble 
			neighborhoods or struggling residents, Baraka's supporters say.
 
 "Ras Baraka's instincts are to think about pathways to support and 
			grow working families. When he talks about economic development, 
			he's not saying it only needs to happen downtown," said Analilia 
			Mejia, the director of New Jersey Working Families Alliance, which 
			supported Baraka's campaign.
 
 A former city councilman and a high school principal, the mayor is 
			the son of late poet and militant activist Amiri Baraka, a 
			galvanizing force in Newark since race riots in 1967 cleaved the 
			city, leading to years of corruption and suburban flight.
 
 He has pledged to tackle the most stubborn issues, notably a 13 
			percent unemployment rate, by tapping into resources that include a 
			major international airport, the fourth largest shipping port in the 
			country, and the geographical advantage of its proximity to New 
			York.
 
 But he failed to convince New Jersey's largest newspaper, The 
			Star-Ledger, which endorsed his opponent, and voters who expressed 
			concern that money would stop pouring into the city.
 
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			"I've seen a lot of change, good progress from that national 
			attention," said Addie Johnson, 61, a lifelong Newark resident. "We 
			don't want to be seen as turning away a helpful hand." Baraka 
			tapped into voter anger at the state government's heavy hand in 
			Newark, including its control over the city's school system and the 
			looming threat of a state takeover of its finances amid a $93 
			million budget deficit.
 Combating Newark's notorious crime, including the highest murder 
			rate in two decades, is among Baraka's top expressed priorities. He 
			has promised to treat crime as a public health issue, with job 
			training and prevention, and by introducing an FBI-backed anti-gang 
			initiative.
 
 The Newark Police Department would not comment on his anti-crime 
			policies.
 
 Baraka has also called for the ouster of schools superintendent Cami 
			Anderson, hand-picked by Booker and New Jersey's Republican Governor 
			Chris Christie in the months after Facebook founder Mark Zuckerberg 
			announced a $100 million grant to help reform Newark's public 
			schools.
 
 Anderson's plan to close and consolidate a quarter of the city's 
			schools and the implementation of more charter schools, have led to 
			walkouts and protests by parents.
 
 Political experts say Baraka's ability to sustain relationships with 
			Wall Street and other moneyed partners and to negotiate with 
			lawmakers in Trenton, specifically the Christie administration, will 
			be key to his success.
 
 "I think he does understand the give and take of negotiations in 
			politics," said Professor Roland V. Anglin, director of the Joseph 
			C. Cornwall Center for Metropolitan Studies at Rutgers University.
 
 (Editing by Barbara Goldberg and Gunna Dickson)
 
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