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             Martin Wheatley, chief executive of the Financial Conduct Authority 
			(FCA), struck a more conciliatory note after lawyers have criticised 
			the year-old watchdog for being heavy handed and effectively vetoing 
			new products. 
 The FCA was launched in April 2013 to protect consumers better after 
			a string of mis-selling scandals ranging from loan insurance to 
			pensions spanning several decades.
 
 Wheatley outlined plans to encourage more innovation in financial 
			products, especially around rapid advances in technology such as 
			using mobile phones for banking and investments online like "peer to 
			peer" lending.
 
 He said a market that works well is one that allows for much-needed 
			innovation as the "middle ground" of consumers were not being served 
			well, partly because firms argue that a welter of new rules make it 
			harder to come up with new products.
 
 The need for innovation is also being fueled by the UK government's 
			decision to end compulsory annuities for people with retirement pots 
			after the FCA called the market disorderly.
 
 The FCA's predecessor had told the industry to be "very afraid" but 
			Wheatley said this was at the height of the 2007-09 financial crisis 
			when taxpayers had to rescue banks.
 
             
			"The tone is different because I think we recognize that our core 
			objective of making markets work well is not just served by locking 
			down everything that could go wrong," Wheatley told a Bloomberg News 
			event.
 Next month the FCA will begin a public consultation on how limited 
			or simplified automated advice could be given to customers online 
			without the financial firm having to comply with the full panoply of 
			regulatory safeguards.
 
 The watchdog will look at ways to make disclosures to customers more 
			meaningful, Wheatley said as he criticised an unnamed bank for 
			having terms and conditions on its basic bank account that are 
			longer than Shakespeare's Macbeth.
 
 INNOVATION HEAVEN
 
 The FCA will identify barriers to innovation and set up a hub to 
			give compliance advice for innovative products. There will also be 
			an "incubator" to support innovative businesses as they seek 
			authorization from the watchdog.
 
            
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			Wheatley said London has the capacity to become a European 
			trendsetter in a booming tech scene and create an "innovation 
			heaven", though there won't be a return to the pre-crisis "light 
			touch" regime.
 "We want firms to have the freedom to break new ground, but there is 
			limited societal appetite to accept more scandals in the industry," 
			Wheatley added.
 
			As economic recovery gets underway, there is also risk that 
			over-confidence sets in with lobbying to unpick reforms, which would 
			be dangerous, he said.
 The FCA's wriggle room to encourage innovation and offer "waivers" 
			from some rules will be limited by the European Union, whose 
			financial watchdogs are already moving onto the retail turf, 
			encouraged by national supervisory failures in the past.
 
 The European Securities and Markets Authority (ESMA), and EU 
			watchdog, will get powers to go over the heads of national 
			supervisors to ban a harmful products. Transparency and disclosure 
			requirements in markets covered by EU rules, such as mutual funds, 
			are also being toughened up.
 
 "Clearly where there is very definitive rules in the European 
			framework, then they have to be complied with. Our flexibility will 
			be to look at principles and outcomes as much as we can," Wheatley 
			said.
 
 (Reporting by Huw Jones; editing by Susan Thomas)
 
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