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			 The Environmental Protection Agency is expected to propose on 
			Monday new rules to crack down on power plant emissions as part of 
			President Barack Obama's efforts to combat climate change. 
 The U.S. Chamber of Commerce released a report on Wednesday that 
			predicted the regulations would cost consumers $289 billion more for 
			electricity through 2030 and crimp the economy by $50 billion a 
			year.
 
 The EPA called the report "nothing more than irresponsible 
			speculation" and said it was based on unfounded assumptions about 
			future requirements for natural gas plants.
 
 "The chamber is using the same tired play from the same special 
			interest playbook that is engineered to continue polluting and stall 
			progress," EPA spokesman Tom Reynolds said in a statement.
 
 White House spokesman Matt Lehrich said there is a "moral 
			obligation" for the new climate change rule.
 
			 "Every time America has taken common sense steps to protect air 
			quality and the health of our children, polluters have made doomsday 
			predictions – and every time they've been wrong," Lehrich said.
 
 BOTH SIDES ARMED WITH NUMBERS
 
 Industry lobbyists plan to say the new rules will probably raise 
			household electricity costs, prompt power brown-outs during heat 
			waves and cold snaps and destroy jobs at coal mines and 
			manufacturing plants.
 
 "We fully expect that whatever comes out will be overly stringent, 
			and will be something that is not good for American consumers or 
			businesses," said Laura Sheehan, spokeswoman for the American 
			Coalition for Clean Coal Electricity.
 
 In March, Sheehan's group, which represents coal mining companies as 
			well as owners of coal-fired plants like American Electric Power 
			AEP.N and Southern Co SO.N, released a report warning that the EPA 
			plan may kill more than 2.85 million jobs.
 
 The National Mining Association, which represents large coal mining 
			companies including Peabody Coal Co, Arch Coal Inc ACI.N, Alpha 
			Natural Resources ANR.N and Cloud Peak Energy Inc CLD.N has spent $1 
			million on advertising in five states depicting shocked consumers 
			opening expensive electricity bills.
 
 Environmental groups plan to fight back with their own projections. 
			On Thursday, the Natural Resources Defense Council is expected to 
			release a report concluding the EPA rule would create "hundreds of 
			thousands of jobs" and save consumers "tens of billions of dollars" 
			on electricity.
 
 "The chamber's so-called study is the latest in a long series of 
			'sky-is-falling' claims that cleaning up harmful air pollution will 
			cost jobs," said David Hawkins, director of NRDC's climate programs.
 
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			Because the new U.S. rules would take years to implement, perception 
			matters more than facts, particularly ahead of November elections, 
			said Andrew Holland, a former Republican legislative aide who is now 
			an energy analyst at the American Security Project, a nonpartisan 
			think tank. The industry's arguments have "the virtue of not being 
			testable" before the midterm elections, he said, noting previous EPA 
			rules have ended up being cheaper than industry feared.
 "It turns out that engineers are better at this than the lawyers 
			expect them to be," said Holland.
 
 COST CONCERN
 
 Industry groups made their concerns clear to regulators. For 
			example, the National Rural Electric Cooperative Association sent 
			three of its experts to a White House meeting to show how 
			not-for-profit co-ops that rely on coal for fuel and provide power 
			to some of the nation's poorest regions could be pinched by the new 
			EPA proposal.
 
 And some industry coalitions have said they will try to work with 
			the EPA and state officials to craft practical rules.
 
 After the EPA first said in 2008 that it would treat carbon as a 
			pollutant, power companies including AES AES.N and NRG NRG.N and 
			manufacturers including Boeing BA.N and 3M MMM.N formed the National 
			Climate Coalition.
 
 It wants the EPA to phase in standards, and eventually develop rules 
			for companies and states to trade credits for carbon-reducing 
			actions, said Robert Wyman, a partner with law firm Latham & 
			Watkins, who represents the coalition.
 
 The coalition will take at least a week to read and understand the 
			EPA rule before responding, Wyman said.
 
			 
 "Obviously the more politicized the issue becomes, the more likely 
			it is that rhetoric will overshadow some of the technical issues," 
			he said.
 
 (Editing by Caren Bohan and John Pickering)
 
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