|  (Copy of questionnaire responses) 
Business:  Force Multiplier CrossFit 
Contact Person:  Ross Thomas 
Phone#:  217-314-9065 
Address: 1417 N. Kickapoo, Lincoln 
How many employees?  3 
Website:  
www.fxcrossfit.com 
  
I joined the Chamber because.... 
We joined the Chamber to help support business in Logan County and as a means 
for exposing people to unique services. 
 
 
Why did you decide to invest in Logan County? 
Have lived in Logan County for more than 30 years it seemed only natural to give 
back to the community that had given so much to me. 
 
What products and services do you offer to Logan County? 
CrossFit is a strength and conditioning program that utilizes the power of 
community to radically change the lives of our athletes. Our coaches teach small 
classes where athletes learn Olympic weight lifting, gymnastics, kettlebell and 
other strength and conditioning disciplines; which when combined with intensity, 
in a safe environment, produces the results CrossFit is famous for. We have 
people from every walk of life and a wide variety of fitness levels. Our program 
takes complex movements and scales it to the individual, to ensure the best 
results and to decrease the chance of injuries. 
 Where 
do you see your business in 5 years? 
In five years we don’t plan on being much different than we are today. Perhaps a 
little larger facility, a few more coaches and lots and lots of success stories. 
 
  
 
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Five "Did you know" facts about 
				
				Did you know . 
				. . The key to losing weight isn’t about how much you work out, 
				but instead about the quality of food you eat? The foundation of 
				CrossFit isn’t exercise – it’s nutrition. Eliminating highly 
				inflammatory foods that over stimulate your insulin response is 
				the first step on the road to health and fitness!
				Did you know . 
				. . There are almost no degenerative lower back problems in the 
				developing world? In the developing world most of the population 
				are not office dwellers, but instead are actively doing the work 
				of daily survival. In America many of us are sitting in chairs 
				or riding in cars for much of our work day. Sitting has proven 
				to be horrible on our lower backs; to the point some doctors are 
				calling sitting the new smoking!
				Did you know . 
				. . Squatting isn’t bad for your knees? What?!? That’s right 
				squatting is in fact good for your knees. Squatting puts stress 
				on the knees, very true. However, stress is the stimulus by 
				which the human body gets fitter. What is bad for your knees is 
				bad technique, load, and lack of variance in your training. We 
				have athletes in our gym with who have been diagnosed with 
				complete deteriorated meniscus. With proper technique and a 
				coach with an experienced eye for movement faults, those same 
				people are squatting all the time, pain free, and their knees 
				are much stronger for it! 
				
				 
 Did you know . 
				. . Lifting weights will NOT make a woman look like a man? It is 
				exceedingly rare for a woman who lifts weights to develop the 
				type of muscularity that might be associated with men. Some of 
				the women in professional body building have supplemented their 
				training with the use of drugs that increase their testosterone 
				levels. Women in CrossFit don’t look like men; they look like 
				beautiful, strong women!
 Did you know . 
				. . The most common reason we hear for not trying CrossFit: “I’m 
				not fit enough to start CrossFit.” That’s crazy talk! Our best 
				athletes, who have seen the greatest successes, came to us on 
				blood pressure medication, with Type 2 Diabetes, and were 
				carrying way too much body fat. They were terrified their first 
				day, but were quickly embraced by the members of our community – 
				made to feel that their effort mattered, not their size, 
				strength or shape. It’s that first step that changes everything, 
				and we are here to take every step thereafter with you! 
            [Text copied from file received from 
			the Lincoln/Logan County
            Chamber of Commerce] |