Justin Bieber and Katy Perry were among other notable
no-shows, though the firework-filled ceremony was lit up by
charismatic and popular rapper Nicki Minaj, who hosted,
performed and won an award.
Rock veterans Ozzy Osbourne, U2 and Slash all also made
appearances, giving the show a grizzled edge.
Fans in the arena were most vocal for the younger acts, however,
even if some weren't able to attend.
British pop group One Direction, known for their dedicated
global fan base, won Best Pop, Best Live and Biggest Fans,
scooping three of a possible four gongs. They apologised for
being unable to collect their awards in person in video
messages.
The ceremony, celebrating its 20th anniversary, was held in the
13,000-seat SSE Hydro in Glasgow.
The city hosted the music channel MTV's flagship European awards
show for the first time.
In the absence of some more established acts, singer-songwriter
Ariana Grande flourished, grabbing her first two MTV EMAs and
opening the show.
The relative newcomer beat better-known acts such as Beyonce,
Taylor Swift, Katy Perry and Minaj to win Best Female, and her
song "Problem", featuring rapper Iggy Azalea, won Best Song
ahead of Pharrell Williams' triple-platinum hit "Happy".
She flew across the audience in a space-themed opening
performance, floating in a perspex bubble through a mock-up
solar system.
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Minaj picked up the award for Best Hip Hop and also performed some
of her best-known songs in a colorful medley, featuring trademark
bubblegum pink ribbons and suggestive dancing.
While she has not released an album since 2012, Minaj was a popular
host, penning a rap in tribute to Scotland and even playing a hole
of crazy golf in tribute to the national pastime.
Katy Perry, on tour in Australia, thanked her "Katy Cat" fans after
winning Best Look and Best Video, while Canadian Bieber netted the
award for Best Male.
With many winners unable to perform, Irish rock U2 veterans did a
tender, piano-led version of the ballad "Every Breaking Wave" off
the recent release "Songs of Innocence".
Heavy metal and reality TV star Ozzy Osbourne collected a Global
Icon award, and the show ended with a tribute to the "Prince of
Darkness".
Slash teamed up with Myles Kennedy and Simon Neil of Scottish band
Biffy Clyro to perform Osborne's "Crazy Train", accompanied by
flames and an indoor firework display.
(Reporting by Alistair Smout; Editing by Andrea Ricci)
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