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			 The event in Madrid will be the first of seven meetings in European 
			capitals, as the Internet giant struggles with thousands of requests 
			a month to remove from its search results everything from serious 
			criminal records, embarrassing photos, instances of online bullying 
			and negative press stories. 
 By mid-July, Google, which holds more than 80 percent of Europe's 
			search market, said it had received more than 90,000 requests and 
			accepted more than half since the European Union's top court ruled 
			they must remove results if the information was "inadequate, 
			irrelevant or no longer relevant".
 
 Meanwhile data protection regulators from European countries, which 
			are next set to meet on Sept. 15, are working on guidelines for the 
			search engines, which also include Microsoft and Yahoo!, to ensure 
			that requests are handled consistently.
 
 Isabelle Falque-Pierrotin, who heads France's privacy watchdog and 
			the WP29 group of EU national data protection authorities, said on 
			Friday she was sceptical about the Google initiative, which she 
			described as part of a "PR war" on an issue that was important to 
			the company's business strategy.
 
              
            
			 
			"Google is trying to set the terms of the debate," she said. "They 
			want to be seen as being open and virtuous, but they handpicked the 
			members of the council, will control who is in the audience, and 
			what comes out of the meetings."
 
 If a search engine declines a person's request, he or she has the 
			right to appeal to the national data protection regulator. Some 90 
			such appeals have been filed in Britain, 70 in Spain, 20 in France 
			and 13 in Ireland.
 
 Some examples of link removals have become public because Google 
			notified media outlets such as the BBC and Guardian when their 
			stories were removed from search results. That prompted critics to 
			charge that Europe's Internet was being scrubbed and the press 
			censored.
 
 SPIRIT OF THE RULING
 
 The Wikimedia Foundation, which operates online encyclopaedia 
			Wikipedia, set up a web page to post all the link removal notices it 
			has received, as a form of protest that attracts attention to the 
			very information someone wanted removed.
 
 Regulators have said that such notifications undermine the spirit of 
			the court ruling on online privacy, and are considering whether they 
			should try and curb them.
 
 The issue of notifications is one of the many that Google asked the 
			advisory panel to consider, said Sylvie Kauffmann, one of its 
			members and the editorial director of France's Le Monde newspaper.
 
            
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			"There are a seemingly infinite variety of cases coming in, so 
			Google is struggling to apply the court decision," said Kauffmann in 
			an interview.
 "Google has asked us to formulate ideas to help them, and there is 
			of course a public relations dimension to the exercise as well."
 
 Kauffman added that Google would not pay panel members, beyond 
			covering their travel expenses, and that the company had assured 
			them they would have total independence.
 
 Google asked French regulator Falque-Pierrotin via letter whether 
			she or other regulators would take part in the meetings, but she 
			declined, saying it would be inappropriate for a regulator with 
			enforcement powers. She said some national regulators could send 
			staff members to observe the proceedings.
 
			A spokesperson for the Spanish regulator said it had no plans to 
			attend the Madrid meeting.
 The advisory council includes eight representatives from outside 
			Google, including a former German justice minister and two 
			academics, as well as Google's general counsel David Drummond and 
			chairman Eric Schmidt.
 
 Other members include Jimmy Wales, the Wikipedia founder and vocal 
			critic of the "right to be forgotten", United Nations human rights 
			official Frank La Rue, and Jose-Luis Pinar, who headed Spain's data 
			protection regulator from 2002 to 2007.
 
 After Madrid the council will meet in Rome on Wednesday, Paris on 
			Sept. 25, Warsaw on Sept. 30, Berlin on Oct. 14, and London on Oct. 
			16, before concluding in Brussels on Nov. 4.
 
			
			 
			Google said it would stream the sessions online.
 (Additional reporting by Julia Fioretti, Robert Hetz, and Conor 
			Humphries; Editing by Will Waterman)
 
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