| The company's shares fell as much as 5 percent 
				to $50.50 before the bell on Wednesday.
 General Mills said sales at its U.S. retail business, which 
				sells brands such as Green Giant canned and frozen vegetables 
				and Progresso soup, fell 5 percent in the first quarter ended 
				Aug. 24.
 
 The division, which accounts for more than half of the company's 
				total revenue, has been hit by intense competition from private 
				label brands and new breakfast options such as frozen egg 
				sandwiches and yogurt.
 
 General Mills has been cutting costs and increasing its share of 
				the fast-growing natural foods market to revive sales, which 
				have declined for four straight quarters.
 
 The company last week said it would buy organic food producer 
				Annie's Inc for about $820 million.
 
 The food retailer also struck a deal with McDonald's Corp to 
				have its Yoplait yogurts offered with Happy Meals in thousands 
				of outlets.
 
 General Mills said on Wednesday it expects to save about $100 
				million in costs by fiscal 2017 as it continues to review its 
				North American operations and cuts costs.
 
 The company's net income fell to $345.2 million, or 55 cents per 
				share, in the first quarter ended Aug. 24, from $459.3 million, 
				or 70 cents per share, a year earlier.
 
 Sales fell 2.4 percent to $4.27 billion.
 
 Excluding items, the company earned 61 cents per share.
 
 Analysts on average had expected the company to earn 69 cents 
				per share on revenue of $4.38 billion, according to Thomson 
				Reuters I/B/E/S.
 
 The Minneapolis, Minnesota-based company's shares closed at 
				$53.18 on Tuesday.
 
 (Reporting by Ramkumar Iyer in Bangalore; Editing by Sriraj 
				Kalluvila)
 
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