|
"It's a big initiative," he said about the Eurosport app.
Discovery took a controlling ownership position in the European
sports broadcaster last year. The app currently counts about
200,000 subscribers.
Zaslav said Discovery is getting "aggressive" on the
international front to find new growth as "things taper here in
the U.S."
Last year, Discovery's International Networks pushed up the
company's total revenue 13 percent to $6.3 billion. Revenue at
its U.S. Networks was flat.
Zaslav made the projection on Tuesday during a presentation to
advertisers and press about Discovery's new lineup for the
season. It unveiled new programs including "Elevation Weekend,"
about extreme mountain climbing as well as the timing of its big
hit "Shark Week," to premier on July 5.
Additionally, Zaslav said Discovery plans to spend $2 billion on
content this year.
The company also said it had acquired the British production
company Neal Street Productions, known for such programs as
"Penny Dreadful," and "The Hollow Crown," for an undisclosed
sum.
(This story corrects headline, paragraphs 1-2 to say Eurosport
app not channel)
(Reporting by Jennifer Saba in New York, editing by G Crosse)
[© 2015 Thomson Reuters. All rights
reserved.] Copyright 2015 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
 |
|
