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Phan launched the ICON network with Endemol Beyond, a premium
channel network owned by Endemol Shine Group.
The new network is available now in the United States and the
United Kingdom and will roll out across Western Europe and Asia
later this year, the company said.
ICON can be viewed on Google Inc's YouTube plus streaming
platforms such as Dailymotion, Roku and Pluto TV. Content also
will appear on social media and be syndicated to other digital
distributors.
Phan, 27, has attracted 7.5 million YouTube subscribers and more
than 1 billion views. She has launched a cosmetics line with
L'Oreal, co-founded a makeup subscription company called Ipsy,
started a music label and released a book.
Phan leads the creative direction for ICON, making her own
videos and mentoring others who provide content in areas such as
beauty, fashion, wellness, food and travel. The network signed
up YouTube stars with a collective 2.4 billion views, including
Blogilates star Cassey Ho and makeup artist Charis Lincoln.
Programing for ICON is produced with Endemol Shine and has a
different look than the webcam in the bedroom style of Phan's
earlier work, she said. "Because we want this to be a premium
network, I wanted to take content to the next level," Phan said.
Endemol Shine Group is a global production company and
distributor that is a joint venture of 21st Century Fox and
Apollo Global Management.
(Reporting by Lisa Richwine; Editing by David Gregorio)
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