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The funding was led by Israel's Pitango Venture
Capital and included media group Hearst Corp, Ervington
Investments, representing Russian billionaire Roman Abramovich,
and previous investor 83North.
Via's mobile app competes with public transportation, allowing
passengers heading in the same direction to share a vehicle for
a set fee. It launched in New York City in 2013.
The company said the idea for Via came from Israel, where many
people rely on shared vehicles called sheruts to travel along
main bus routes.
"We are excited to use this infusion of capital to provide new
services and roll out to new markets very rapidly," the
company's co-founders, Daniel Ramot and Oren Shoval, said in a
statement.
Via, which is headquartered in New York with offices in Tel
Aviv, has raised a total of $37 million.
(Reporting by Ari Rabinovitch)
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