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				 Jana, one of Qualcomm's largest shareholders, is 
				also calling on the company to cut costs, accelerate stock 
				buybacks and make changes to its executive pay structure, 
				financial reporting and board of directors, the newspaper said. 
				(http://on.wsj.com/1EsowPH) 
				 
				Qualcomm said last month it would buy back up to $15 billion of 
				shares and raise its quarterly dividend. The company also said 
				it would continue to return at least 75 percent of its free cash 
				flow to shareholders annually. 
				 
				In the letter, Jana said the buyback is a positive step but 
				Qualcomm needs to do more to capitalize on its strong position 
				in the chip market. It said Qualcomm's chip business is 
				essentially worthless at the company's present market value, the 
				Journal reported. 
				 
				While the majority of Qualcomm's revenue comes from selling 
				so-called baseband chips that enable phones to communicate with 
				carrier networks, most of its profit comes from licensing 
				patents for its widespread CDMA cellphone technology. 
				 
				Earlier this year, Qualcomm's longtime customer Samsung 
				Electronics Co opted to use an internally developed processor 
				for its new Galaxy S6 smartphone rather than Qualcomm's latest 
				Snapdragon mobile chip. 
				 
				Jana executives and Qualcomm's management have held private 
				discussions since late last year, the Journal said, citing a 
				person familiar with the conversations. In the letter, Jana 
				described the talks as constructive. 
				 
				Reuters could not immediately reach Jana Partners and Qualcomm 
				for comment outside regular U.S. business hours. 
				 
				Shares of Qualcomm, which has a market capitalization of $114.08 
				billion, have fallen about 7 percent since the beginning of this 
				year. 
				 
				(Reporting by Supriya Kurane in Bengaluru; Editing by Gopakumar 
				Warrier and Anupama Dwivedi) 
				
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