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			 Emerging markets are the black hole in the global equity picture at 
			a time when Wall Street has hit record highs, European stocks are at 
			seven-year peaks and Japanese markets at the highest in 15 years, 
			buoyed by central bank money-printing and recovering economies.  
			 
			MSCI's emerging equity index, in contrast, stands more than 20 
			percent below record highs hit in 2007 and despite notable 
			exceptions such as India and China, it has lagged the world index by 
			more than 50 percent since end-2010. 
			 
			Dedicated emerging equity and exchange-traded funds have seen 
			outflows of $60 billion in the past two years, according to EPFR 
			Global data cited by JPMorgan Asset Management. 
			 
			And now, with the United States to start raising interest rates and 
			emerging currencies wilting against the resurgent dollar, U.S.-based 
			investors have even less incentive to place cash in the sector. 
			 
			"The call we are making is developed markets versus emerging 
			equities, and despite strong outperformance in DM since the end of 
			2010, we don't see any reason to reverse our position," said 
			Jonathan Lowe, portfolio manager in JPMorgan Asset Management's 
			multi-asset group. 
			
			  
			 
			 
			"In fact, the amount of stimulus we are seeing in places like Japan 
			and euro zone is wanting us to be more underweight EM," Lowe added. 
			 
			More than half of the global investors surveyed by Bank of 
			America/Merrill Lynch in March said emerging markets was the asset 
			class they would underweight in the coming year. 
			 
			SLOWER GROWTH 
			 
			Several things have gone wrong, the first being that emerging 
			markets are on track for a sixth straight year of slowing economic 
			growth, shrinking the traditional growth premium they enjoy over 
			advanced peers. 
			 
			That premium will be less than 2 percentage points this year, the 
			International Monetary Fund predicted this week, compared with 4.5 
			percent as recently as 2013. And with Chinese growth at a six-year 
			low, short-term improvement seems unlikely. 
			 
			Consumption and fixed capital formation in emerging markets both 
			slowed in the last quarter of 2014, while export growth has declined 
			for three years straight, UBS analysts said. 
			 
			This in turn has caused disappointment on the earnings front - even 
			in India where stocks are up a third since end-2013, 40 percent of 
			companies undershot earnings forecasts in the latest quarter, Morgan 
			Stanley noted. 
			 
			"If we get 3.5 percent global growth this year that's going to be on 
			the high side. You need 4 percent global growth to get a pronounced 
			pick-up in EM profitability," Lowe said. 
			 
			Earnings-per-share (EPS), a key profitability marker, will have 
			grown at a compounded annual rate of 3.8 percent between 2013-2016, 
			Morgan Stanley calculates, contrasting this with 15 percent in 
			Japan. (http://link.reuters.com/gup54w) 
			 
			EPS will grow by 1.6 percent in 2015, the bank predicts. For Japan 
			it expects 16 percent. 
			 
			POOR RETURN ON EQUITY 
			 
			Emerging markets rely on big state-run banks, mining and oil 
			companies, which have been unable or unwilling to cut costs or 
			employees in the manner of Western rivals. 
			
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			Because companies did not cut costs when growth and export markets 
			soured, return on equity (ROE), a gauge of how efficiently a company 
			uses shareholders' equity investment to generate profits, started 
			declining in emerging markets after 2008 and has yet to recover: 
			http://link.reuters.com/wyr57v 
			Emerging markets companies earn 12.6 cents for each dollar of 
			shareholder money invested - three cents below U.S. rivals. 
			 
			"In the United States the first two years of the bull market 
			happened not because the economy was recovering but because 
			companies were efficient in cutting costs, and that in EM has not 
			happened yet," said Jorge Mariscal, chief investment officer for 
			emerging markets at UBS Wealth Management in New York. 
			 
			"Once world growth starts recovering faster, then it is difficult 
			for me to envision that EM will continue to lag behind...but we are 
			6-12 months away at least from that." 
			 
			One of the few things favoring the sector is that stocks in MSCI's 
			emerging index are cheap relative to history, trading at an average 
			11.6 times predicted earnings while developed equities are at nearly 
			17 times: http://link.reuters.com/rut87v 
  
			Fund managers with freedom to invest off-index can also find 
			opportunities. Emerging indexes skew towards big countries such as 
			Brazil, often masking outperformance in tiny markets such as Hungary 
			which has rallied 15 percent this year in dollar terms. 
			 
			Mariscal, for instance, has less allocation to emerging markets than 
			their weight in global indexes but is tactically overweight in 
			Taiwan, India and Philippines, noting improving growth and company 
			earnings among other factors. 
			  
			  
			 
			That bifurcation may deepen as U.S. interest rates rise. 
			 
			In markets such as Taiwan and South Korea, a broadening U.S. 
			recovery may boost earnings, UBS analysts note. But in others like 
			Turkey, Brazil and South Africa, recovery may be further off because 
			their cost of equity is tied to the United States but earnings rely 
			on European and Chinese growth. 
			 
			(Reporting by Sujata Rao; Graphics by Vincent Flasseur; Editing by 
			Peter Graff) 
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