Seattle residents looking for a weekly dose of reform-minded news
will be able to scan a barcode with their phones to receive a $2.99
digital edition of the paper sold by homeless and poor men and
women, Real Change and Google said. The print cost is $2.
"This app will help our paper survive in the digital age, when fewer
people have ready access to cash and more people prefer to read news
content on their mobile devices," said Timothy Harris, founding
director of Real Change.
The app was developed over the past two years, Google said. It was
conceived by an employee who had volunteered at Real Change after
the newspaper told Google that many potential Seattle patrons do not
carry cash, and many vendors do not carry mobile phones.
Google said it would not make money on the app, which is owned by
Real Change and can be downloaded free for use on Google's Android
and Apple's iOS operating systems.
Google spokeswoman Meghan Casserly said the company believes the
partnership with Real Change is the first time such a scan-to-pay
app will be implemented in North America, though several efforts
have been tried globally with varying degrees of success to help
street newspaper vendors accept digital payments.
In South Africa, the newspaper The Big Issue uses a similar app but
does not publish a digital version, Harris said.
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Casserly declined to comment on whether the technology would be used
at some point for profit.
Real Change vendors, who pay 60 cents per copy for newspapers they
sell in public places such as outside grocery stores and post
offices, will receive $1.49 from the sale of the digital version,
and $1.40 from the sale of the paper version, plus tips.
The paper, which employs roughly 800 low-income and homeless vendors
in the Puget Sound area each year, was founded in 1994, according to
a statement about the app. In 2014, vendors sold more than 615,000
newspapers and collectively earned more than $1 million, it said.
(Reporting by Eric M. Johnson in Seattle; Editing by Daniel Wallis)
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