The toys will be introduced over an 18-hour period in 15
cities and 12 countries beginning early on Sept. 3, Disney said
in a press release. The unboxing of the items will be carried
live on YouTube.
"Star Wars toys have always played an important role in how our
fans interact with the Saga,” said Lucasfilm President Kathleen
Kennedy. "These spectacular Star Wars: The Force Awakens
products will continue that tradition.”
Fans around the world are already gearing up for the Dec. 18
release of "The Force Awakens," the opening film in a new "Star
Wars" trilogy. The first "Star Wars" movie was released in 1977
and became embedded in pop culture.
"The Force Awakens," picks up 30 years after "Episode VI: Return
of the Jedi."
The new toy line will be rolled out beginning with a
live-broadcast event in Sydney, Australia, then moving through
Asia, Europe, Canada, and North and South America, Disney said.
YouTube Spaces in Berlin, Tokyo and London will join the live
stream, with Star Wars commentators Anthony Carboni and Andi
Gutierrez hosting the event from the YouTube Space in Los
Angeles, the release said.
(Reporting by Victoria Cavaliere, editing by Larry King)
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