Unveiling NASCAR's award winners

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[December 01, 2015]  The Sports Xchange
 
 The NASCAR Sprint Cup banquet is Friday evening in Las Vegas. The timing seems right to announce these special awards in advance.

The Jeff Gordon Mirror Image Award - Kyle Busch.

Gordon and Kyle Busch hit the Sprint Cup circuit as highly heralded young drivers. Gordon won his fourth championship at age 30. Busch won his first title at age 30. Gordon started his family after his championship skein. Busch witnessed the birth of his first child, a son, at age 30 and then went on to win his first Sprint Cup championship. Gordon won his four titles over the span of six years. It will be interesting to see if Busch, who will undergo surgery in the off season to remove plates from his left foot and a rod from his right leg, goes on a similar streak to Gordon's in the coming seasons now that he's learned how to win a championship.

Best 4-4-3 Offense Award - Joe Gibbs.

This year's Sprint Cup title for Joe Gibbs Racing was the fourth for the former NFL coach since he joined the series in 1992. His team has also won four Xfinity Series titles. Combined with three Super Bowl wins as a coach, Gibbs has racked up a pretty impressive record.

What makes Gibbs' racing record even more impressive is the fact he's not backed by his own multi-million dollar corporation. During the 16-year span when his Sprint Cup titles have been won, Gibbs' team has been the only "non-industrial" Sprint Cup outfit to win a championship. Others have gone to Rick Hendrick, Jack Roush, Gene Haas and Roger Penske, all of whom made hefty fortunes in business before taking up NASCAR team ownership and are still successfully running those businesses, which help fund their teams.

Most Consistent Driver Award - Kevin Harvick.

This award used to be called the Sprint Cup championship before the advent of the Chase format. Had the "total points" over the course of a season continued as the method to determine a champion, Harvick would have been this year's Sprint Cup titlist.

Harvick, who set a record for most second place finishes with 13, including his near miss of a second Chase title in Homestead, had an average finish of 8.7. The runner-up in traditional points would have been Joey Logano, who led the series with six victories and whose average finish was 9.2. Chase winner Kyle Busch would have been third in this particular scheme after winning five times - including the Chase championship clincher at Homestead - and had a 10.8 average finish.

Best Season by A Driver to be Named Later - Brett Moffitt.

Moffitt began the season with only one Sprint Cup opportunity in place - to sub for Brian Vickers in the Atlanta race for Michael Waltrip Racing. After David Ragan was named to substitute for Kyle Busch at Joe Gibbs Racing, Moffitt filled in admirably at MWR. The Front Row Motorsports team then picked him up. Moffitt elected to sign up for the rookie of the year title and then won it. His best finish, oddly enough, was that first race in Atlanta, where he came home eighth.

One didn't hear much about Moffitt after Atlanta, which is not necessarily a bad thing for a rookie title winner and means he drove cleanly and consistently. In what is now a typical scenario, Moffitt is searching for enough sponsorship to enable him to continue in the Sprint Cup.

Quintessential NASCAR Award - Brian France.

The Chairman and CEO of NASCAR tried to draw up the terms of the debate over the feud between Matt Kenseth and Joey Logano by describing the two drivers's incident at the Kansas Speedway as "quintessential NASCAR." Never before has "my guy versus your guy" been elevated to the level of four syllables.

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The idea of France's preference for the younger driver and new superstar, maybe with an eye on the future health and appeal of the sport, perhaps should be discarded as too cynical.

Also, perhaps the idea that France tends to model NASCAR after the NFL, which relies heavily on contact and on a playoff ending in a Super Bowl, should be temporarily set aside.

France has probably made his forbears uncomfortable from their current point of view due to his coziness with manufacturers, team owners and drivers. Ye gads! Then there's that business of giving tracks a five-year deal on their race dates. Where's the leverage in that?

But France's methods certainly have long term logic to them if nothing else. If tire manufacturers and TV executives are included, France has managed to get all key stake holders in the future of

NASCAR on the same page. Whether they continue to pull together and whether that will make a difference remains to be seen.

Least Heralded Fast Driver Award - Jeb Burton.

Burton led all drivers in pit road speeding penalties. Denny Hamlin was the runner-up.

Have Sponsorship Will Travel Award - Brian Scott.

Look for Scott to continue in both the Xfinity and Sprint Cup series.

Alternate Stadium Use Award - Bruton Smith.
 


It was Bruton Smith, chief stockholder of Speedway Motorsports, Inc., who led the way when it came to building too many grandstand seats. He ignored the advice of his longtime promoter Humpy Wheeler, who advised him to stick with the plan of building 10,000 seats per year, selling all the tickets to those additional seats for three years, and only then building another set of 10,000.

Instead, Smith adopted a strategy of "the sky is the limit" and led the way to overbuilt NASCAR stadia, which subsequently led the way in the modern sports trend of fewer people attending live events when ticket prices are too high.

This coming season, Smith plans to make use of all 160,000 seats at the Bristol Motor Speedway by hosting a college football game between the Tennessee Volunteers and the Virginia Tech Hokies. If all those seats are filled, Bristol would set a record for college football attendance and make racing at Bristol look, well, like it comes in second.

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