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			 They have more money than ever before to finance their fight. They 
			have Hillary Clinton, the Democratic front runner for president, 
			solidly in their camp, calling for stricter gun controls at campaign 
			stops - a turnaround from her 2008 presidential bid when she kept 
			the subject at arm's length. 
			 
			And two virtually back-to-back mass shootings - with 14 people shot 
			dead on Wednesday in San Bernardino, California, just five days 
			after a gunman killed three people in Colorado - could be expected 
			to help create a perfect storm for gun control advocates to help 
			elect like-minded candidates at the national, state and local level. 
			 
			But that seemingly perfect storm may end up being little more than 
			the rumbling of clouds. Even some gun control advocates concede any 
			real change in gun laws is unlikely. 
			 
			“As much as I would like to say that the current madness that we see 
			in public policy about gun safety will turn around in the next 
			election cycle, I don’t think it’s likely,” said Charles Phillips, a 
			retired professor at Texas A&M University whose research focused on 
			gun laws and has been involved in the movement for decades. 
			
			  Everytown for Gun Safety said its membership spiked by 20,000, to 
			3.5 million, in the hours after the California shooting - in which a 
			young married couple armed with assault-style rifles left their 
			infant daughter in the care of a grandmother before opening fire at 
			a workplace holiday party. 
			 
			But on Thursday, just one day after the shooting, Senate Democrats 
			who tried to force a vote on an effort to increase background checks 
			on gun buyers met with such intense Republican opposition that the 
			measure never made it to the floor. 
			 
			America has had a long romance with guns, part of the country's 
			celebration of individual rights, with the right to gun ownership 
			enshrined in the U.S. Constitution's 2nd Amendment. 
			 
			Efforts to pass gun laws have been met with passionate opposition 
			from gun owners, who are quickly mobilized by the National Rifle 
			Association, even after previous tragedies like the 1999 Columbine 
			High School shooting that killed 13 people. 
			 
			Gun control advocates say this time is different. Galvanized by the 
			failure of Congress to pass new gun restrictions in 2013 following 
			the Sandy Hook school shooting in which 20 children were killed, 
			they prepared for the 2016 elections with a new strategy and far 
			more money. 
			 
			Former New York City Mayor Michael Bloomberg pledged $50 million, 
			and 75,000 independent donors are also chipping in, according to 
			Everytown for Gun Safety. 
			 
			“For the first time in history, they are actually outspending the 
			NRA in selected contests, and they are working to build a stronger 
			grassroots base, which has long been the NRA's ace in the whole,” 
			said Robert Spitzer, a political science professor at SUNY Cortland 
			in upstate New York who has authored several books on gun control. 
			
			  
			
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			There is public sentiment to support the effort. A Reuters/Ipsos 
			poll from the final days of November found that 66 percent of 
			Americans think gun control needs to be addressed. 
			 
			Grassroots organizations numbering 3.5 million have been formed in 
			all 50 states with an overarching group organizing their responses. 
			Women voters – often more sympathetic to gun control arguments 
			according to polls – are being targeted. In Maine and Nevada, 
			activists are pushing ballot measures to expand background checks. 
			 
			“We’re really taking a page out of the NRA’s playbook,” said Shannon 
			Watts, founder of Moms Demand Action on Gun Sense, which is part of 
			Bloomberg’s Everytown for Gun Safety group. "It’s the first time gun 
			violence prevention has had the money." 
			 
			Public opinion, however, remains divided. An October poll by Gallup, 
			conducted in the days after a mass shooting in Oregon, found voters 
			more inclined to back background checks and stricter gun laws than 
			they were a decade before. Yet Pew Research Center has tracked a 
			trend over the past decade showing some voters growing more 
			concerned about having their gun rights limited. 
			 
			Republican presidential candidates and the NRA remain vocal about 
			gun rights. Speaking Thursday at an event for Republican 
			presidential candidates, Senator Ted Cruz of Texas announced plans 
			in the aftermath of the California shooting for a "second amendment" 
			even in Iowa, referring to the U.S. constitutional right to bear 
			arms. 
			 
			The NRA has taken on Bloomberg, equating his push to require 
			background checks for gun purchases with his attempt to ban 
			extra-large sodas in New York City. 
			
			
			  
			
			  
			
			"Anti-gun hypocrite," one advertisement run by the NRA during this 
			year's campaign for the Republican presidential primary said of the 
			former mayor. "Bloomberg wants to ban your soft drinks and snack 
			foods, drive up your electricity bills and take away your gun 
			rights." 
			 
			(Reporting by Ginger Gibson; Editing by Leslie Adler) 
			
			[© 2015 Thomson Reuters. All rights 
			reserved.] 
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