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The
collaboration will be through Interacting Technology's Spanish
subsidiary Sportech Interactech and could ultimately be worth
millions of dollars.
Real Madrid's app was launched in May and offers fans premium
content, match summaries, interviews and delayed games.
It said that through the app, the club seeks to add various
types of online games and develop communication and interaction
between fans, which would contribute to its monetization. These
features would be available in 2016.
(Reporting by Steven Scheer)
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