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 That's because the festival is more geared to arthouse films,
which it will have aplenty from directors including Terrence
Malick, Peter Greenaway, Wim Wenders and Pablo Larrain.
In all, 23 films are being screened in competition of which 19
are in contention for the main prize, to be awarded on Feb. 14,
the festival says.
This year's lineup will be "the usual mixture of anorexia,
religious fanaticism, child abuse and torture", Berlinale
director Dieter Kosslick said - tongue in cheek but only partly
so.
"That's what we show - and when you look at the news you can see
that our program is situated right in the middle of today's
social and political debate."
In that vein, Chilean director Larrain's "The Club" is about
four disgraced priests living together in a refuge who have
trouble adjusting to the arrival of a fifth.
Polish director Malgorzata Szumowska's "Body" is the story of a
police investigator and single parent having to balance the
demands of work with bringing up his anorexic daughter.
Such films assure the festival remains true to its roots, but
the film adaptation of the international best-selling S&M
soft-porn novel, plus Cate Blanchett as Cinderella's stepmother
in the film directed by Kenneth Branagh, focus world attention.
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Kosslick is unfazed by the suggestion that the festival is cashing
in by showing "50 Shades", based on the E.L. James novels that have
sold 100 million copies worldwide.
"We would have been nuts to pass up having the premier in the Zoo
Palace (a newly restored Berlin cinema). Millions of people want to
see this film. It's going to be a hit, in the true sense of the
word," he said.
Similarly, "Cinderella" not only has star power but also is welcome
on the basis of historical precedent. Disney's animated "Cinderella"
won the Golden Bear for best musical film at the first Berlinale in
1951.
"You can't have a diet only of films about child prostitution and
rape and poverty, you need something to shake it up," Jay Weissberg,
Rome-based film critic for trade publication Variety, said.
"Is 'Cinderella' going to be that one? I have no idea, but at least
it brings some stars onto the red carpet and that's a vital part of
any festival."
(Additional reporting by Stephen Brown in Berlin; editing by John
Stonestreet)
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