That recording, played as the roughly 500 students look at an urn
holding the dead boy's ashes and photos of dozens of other teens who
died of overdoses, is the gut-punch that anchors a new educational
program aimed at combating the rising abuse of prescription opioid
abuse among U.S. young adults.
"All these kids were around our age, said Michael Senn, an
18-year-old senior at the school Downingtown High School East, after
the program. "It felt personal."
Senn and his classmates had just sat through a presentation by
Narcotics Overdose Prevention and Education, or NOPE, one of a
handful of prevention programs cropping up around the United States
offering high school and middle school students education about
prescription opiate painkillers.
The new programs, launching in Pennsylvania and Illinois, come as
concerns grow that the drugs, accounting for 71 percent of all
prescription drug overdose deaths, are drawing younger and more
suburban users.
Nationwide, prescription opioids caused more than 16,000 deaths
across all ages in 2013, a 50 percent increase from three years
before, according the Centers for Disease Control and Prevention.
Law enforcement officials say that abuse of the drugs has also
contributed to a spike in heroin usage and deaths from heroin
overdoses as some opiod users switch to the cheaper narcotic.
In an approach that experts say may be more effective than
generalized anti-drug curricula of the past, the new programs target
painkillers, a narcotic of choice for teenagers.
Developers of the programs emphasize the of use lengthy studies and
interactive computer programs and focus on the science of addiction
instead of scare tactics widely used in Nancy Reagan's "Just Say No"
campaign of the 1980s and 1990s.
BUMPS IN THE ROAD
Even with fresh ideas, experts say, the new programs face a rocky
road to success.
"The whole field is sort of in withdrawal," said William Hansen, who
runs All Stars, a leading school drug-prevention provider based in
Greensboro, North Carolina.
One of the biggest obstacles in the anti-drug program field -
funding - was exacerbated in 2011, when money for the former Office
of the Safe and Drug Free Schools and Communities, a financial
lifeline to school prevention programs, was slashed.
Schools' focus on academic testing in recent years has knocked
anti-drug programs off of their priority lists, said Hansen, who
recently began writing a grant proposal to add special prescription
drug education to his curricula.
The new programs also come at a time of heightened criticism of
anti-drug programs in schools.
The most-used school prevention program Drug Abuse Resistance
Education, or DARE, launched in Los Angeles in 1983, has been
criticized in multiple evaluations, including in a 2001 U.S. Surgeon
General report, for failing to prove its effectiveness in deterring
drug use.
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The "Just Say No" mantra has been openly mocked for being overly
simplified.
The new programs contend they have developed more effective
strategies.
"Our program really is looking at adolescent brain development,
addiction on a brain level," said Christopher Adzia, the program
manager of an opioid-abuse prevention program at the Robert Crown
Center for Health Education.
The Heroin Prevention Education program uses interactive software
based on the life of a recovering teen heroin addict who began
abusing opioid painkillers after having his wisdom teeth pulled and
moved on to intravenous heroin use.
In hour-long programs, NOPE instructors teach students how to
recognize symptoms of drug overdoses and emphasize the importance of
quickly seeking medical attention for overdose victims. The programs
also work to teach teens that prescription drugs are not safe to use
other than under a doctor's orders.
Around the same time that Chester County in Pennsylvania contracted
with NOPE, schools in DuPage, Illinois, rolled out the curriculum
developed by the Robert Crown Center.
Officials in other states are looking to follow suit.
Lawmakers in states including New Jersey, New York and Wisconsin
have proposed measures to require public schools to educate students
about the dangers of opioid drugs.
Downingtown School District prevention specialist Christina Forsythe
said the first NOPE presentation at her high school appeared to be a
success.
Senn, who sat at the back of the school's auditorium with friend,
Megha Reddy, 17, agreed but was cautious.
"It will affect them," he said of the presentation's impact on his
classmates. "How deeply it registers, I'm unsure of."
(Reporting by Laila Kearney; Editing by Scott Malone, Steve Orlofsky
and G Crosse)
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