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			 On Tuesday morning, Goldman Chief Executive Lloyd Blankfein plans to 
			give a presentation that paints his bank as one that earns steadier 
			profits than peers, and delivers them through sundry business lines. 
 Those ideas run contrary to a common narrative on Wall Street about 
			Goldman Sachs: that it is good at earning money by trading and 
			investing its own capital, but little else.
 
 "Most people will tell you Goldman makes almost all its money on 
			trading - I hear it all the time," said Rick Scott, who trades in 
			Goldman shares as chief investment officer at L&S Advisors, an 
			investment firm with $500 million in assets under management. "I 
			like that they're focused on doing one thing very well, but the more 
			diversified your business, the less there's a chance one area will 
			take a big bite out of your earnings when it's disrupted."
 
 Goldman executives say the view that the bank is a one-trick pony is 
			misguided, and Blankfein's presentation on Tuesday is sprinkled with 
			factoids that run contrary to market perceptions.
 
			 
			One slide divides Goldman's trading unit into eight components, each 
			of which contributed 8 to 19 percent of revenue, on average, over 
			the past four years - showing that trading itself is more diverse 
			than it may seem. Another slide shows Goldman squeezed more revenue 
			out of businesses it kept than revenue it lost exiting others due to 
			new regulations.
 "Despite operating in a more challenging revenue environment, 
			(Goldman Sachs) has continued to deliver best-in-class returns while 
			significantly growing our capital," the presentation says.
 
 Even so, Goldman's biggest revenue contributor, bond trading, is in 
			the midst of a decline that's crimping profits across Wall Street.
 
 Last year Goldman reported $8.5 billion in revenue from that 
			business, down 2 percent from 2013, and down 61 percent from its 
			peak of $21.9 billion in 2009.
 
			
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			As that business has shrunk and capital requirements have gone up, 
			Goldman's return-on-equity has dropped to 11.2 percent, less than 
			one-third of its peak performance before the crisis. That metric is 
			important to shareholders because it shows how much profit a bank 
			can earn from their capital.
 Blankfein and his deputies have refused to offer a return-on-equity 
			target, arguing that regulations are still too unclear. Analysts who 
			spoke to Reuters on Monday said some of their investor clients want 
			Goldman management to outline a specific plan for how the bank will 
			make up for falling bond revenue and drive returns higher.
 
 "Goldman is saying, we have the right business model, but we're not 
			really sure what the business model's going to look like when all is 
			said and done," said CLSA analyst Mike Mayo. "You're going to lose 
			investors with that pitch."
 
 (Reporting by Lauren Tara LaCapra; editing by Andrew Hay)
 
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