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			 The change would mandate that brokers follow a "fiduciary standard" 
			to prioritize clients' interests over brokers' interests, they said. 
			The proposal is opposed by many Republicans and financial firms, 
			which are fearful that the plan will limit broker compensation. 
			 
			The move would cut back on "hidden fees" that financial advisers can 
			pocket when steering clients into more expensive products that may 
			not be the best option for the investor, officials said. Such 
			practices cost working- and middle-class families $17 billion a 
			year, according to the White House. 
			 
			“The president will call on the Department of Labor to establish 
			updated rules of the road to make sure that responsible Americans 
			who are saving for retirement are getting a fair share of returns on 
			their savings,” Jeff Zients, Obama's top economic adviser, said in a 
			conference call with reporters on Sunday. 
			 
			The push for tighter rules fits into Obama's message of championing 
			the middle class, a theme that is likely to dominate the 2016 
			presidential campaign. Obama will unveil his proposal during remarks 
			hosted by the Association of American Retired Persons (AARP), which, 
			along with labor and consumer advocacy groups, has lobbied for the 
			rule change. 
			
			  
			Seniors are an important voting bloc for both parties. 
			 
			Massachusetts Senator Elizabeth Warren, a consumer advocate who some 
			Democrats hope will challenge former Secretary of State Hillary 
			Clinton for the party's presidential nomination, is expected to 
			attend. 
			 
			The industry fears a rule change would curb compensation for brokers 
			and would limit the types of investment products investors can get. 
			Fierce lobbying by the industry forced the Labor Department to scrap 
			its original proposal a few years ago. 
			 
			"This re-proposal could make it harder to save for retirement by 
			cutting access to affordable advice and limiting options for 
			savers," said Ken Bentsen, president of the Securities Industry and 
			Financial Markets Association, which represents banks and assets 
			managers. 
			 
			Daniel Gallagher, a Republican member of the Securities and Exchange 
			Commission, chided the White House last week for circulating 
			baseless "propaganda" to rally support for the change. 
			
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			The Labor Department has been working for several years to overhaul 
			its rules governing how advisers provide advice to clients in 
			workplace retirement plans such as 401(k)s and individual retirement 
			accounts. 
			The department wants to hold these advisers to the high "fiduciary" 
			standard that would put clients' interests first. Currently, many 
			advisers on Wall Street are only required to suggest products that 
			are "suitable" to investors. 
			 
			A first draft of the plan generated stiff opposition from Wall 
			Street and prompted the U.S. House of Representatives to pass bills 
			trying to delay or kill the rule-making. 
			 
			The department was forced to scrap the draft and come up with a new 
			one. 
			 
			Secretary of Labor Tom Perez said the proposal would be published in 
			the coming months and be open to a comment period. He said feedback 
			from the previous failed attempt at reform had informed the process. 
			 
			"We expect that the proposed rule will not ban commissions or any 
			common compensation practices, and it will allow financial advisers 
			to continue providing general education on retirement savings," he 
			said, citing some of the differences with the previous proposal. 
			 
			(Reporting by Jeff Mason and Sarah N. Lynch; Editing by Mohammad 
			Zargham) 
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