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The Oscars lit up digital platforms, with 21 million people
logging 58 million interactions about the awards ceremony on
Facebook Inc, according to figures from the social networking
site on Monday.
Lady Gaga performed a medley of hits from "The Sound of Music"
and then was joined by Julie Andrews on stage for the 50th
anniversary of the musical, which was talked about by 214,000
people per minute globally on Facebook, the company said.
According to Nielsen Social, which monitors comments on Twitter
Inc, some 60,000 tweets were posted in the minute following Lady
Gaga's tribute performance as she was joined by Andrews, making
it the most-tweeted moment of the night. With 129,000 mentions,
Lady Gaga was also the celebrity who garnered the most chatter
on Twitter.
About 13 million people viewed 5.9 million tweets in the United
States about the Oscars on Sunday night.
Show highlights included host Neil Patrick Harris wearing just
his underpants on stage in an homage to a scene from "Birdman,"
the audience receiving Lego Oscar statues during the "Everything
Is Awesome" performance from "The Lego Movie" and John
Travolta's apology to Idina Menzel for flubbing her name at last
year's ceremony.
On Instagram, it was Oscars presenter Ansel Elgort's photo with
his mother as his date to the ceremony that earned the most
"likes" - more than 733,000.
The Oscars, aired live on Walt Disney Co's ABC, saw a sharp dip
in viewership, with 36.6 million people in the United States
tuning in to see frontrunners "Birdman" and "Boyhood" battle it
out for the night's best picture prize. "Birdman" won, while
"Boyhood" was shut out of the major categories.
(Reporting by Piya Sinha-Roy; Editing by Eric Kelsey and Ken
Wills)
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