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"Smoke + Mirrors," the sophomore album from the Las Vegas
band, sold 172,000 copies and 172,000 songs, and was streamed
7.6 million times, bringing its total unit tally to 195,000,
according to figures from Nielsen SoundScan.
The Billboard 200 chart tallies album sales, song sales (10
songs equal one album) and streaming activity (1,500 streams
equal one album).
Sales of "Smoke + Mirrors" were aided by a Target commercial
featuring a live performance by Imagine Dragons during the Feb.
8 CBS telecast of the Grammy Awards, music's top accolades.
Nielsen Music said the band's commercial reached 10.5 million in
the 18-49 demographic that advertisers covet.
Drake's "If You're Reading This, It's Too Late" dropped to No. 2
this week with a unit tally of 187,000, while the "Fifty Shades
of Grey" soundtrack, which features Beyonce and Ellie Goulding,
dropped one spot to No. 3 with 165,000 units.
Imagine Dragons was the only new entry in the top 10 of this
week's album chart.
On the digital songs chart, which measures online download
sales, Mark Ronson and Bruno Mars' throwback upbeat "Uptown
Funk!" climbed back to No. 1 with 257,000 downloads after being
knocked off last week by Ed Sheeran's "Thinking Out Loud."
(Reporting by Piya Sinha-Roy; Editing by Eric Kelsey and Steve
Orlofsky)
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