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At an event in Las Vegas ahead of the Consumer
Electronics Show, Nvidia Chief Executive Jen-Hsun Huang said the
Tegra X1 chip would provide enough computing horsepower for
automobiles with displays built into mirrors, dashboard,
navigation systems and passenger seating.
"The future car is going to have an enormous amount of
computational ability," Huang said. "We imagine the number of
displays in your car will grow very rapidly."
The Tegra X1 has twice the performance of its predecessor, the
Tegra K1, and will come out in early 2015, Nvidia said.
An upcoming platform combining two of the X1 chips can process
data collected from up to 12 high-definition cameras monitoring
traffic, blind spots and other safety conditions in driver
assistance systems, Huang said.
Combined with next-generation software, the chips can help
detect and read road signs, recognize pedestrians and detect
braking vehicles, he said.
Santa Clara, California-based Nvidia in recent years has been
expanding beyond its core business of designing high-end
graphics chips for personal computers.
After struggling to compete against larger chipmakers like
Qualcomm in smartphones and tablets, Nvidia is now increasing
its focus on using its Tegra mobile chips in cars and is already
supplying companies including Audi, BMW and Tesla.
In the third quarter, revenue from Tegra chips for automobiles
and mobile devices jumped 51 percent to $168 million but it
remained small compared to Nvidia's total revenue of $1.225
billion.
(Reporting by Noel Randewich)
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