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			 Britain, outside the currency union, experienced a similarly gloomy 
			end to the year, with growth across services companies weakening to 
			its slowest since mid-2013. That underscored a wider loss of pace in 
			the economy as an election approaches. 
 Italy's service sector shrank for the first time in three months in 
			December while overall business activity in France contracted, 
			Markit's Purchasing Managers' Indexes (PMIs) showed.
 
 With fears cheap oil will tip the now-19-country bloc into deflation 
			prompting calls for urgent action by the European Central Bank, 
			firms across the euro zone again cut prices, as they have been doing 
			for nearly three years.
 
 "The downward revision to December's euro zone PMI added to signs 
			that the economy is barely expanding. And with the price indices 
			highlighting the threat of deflation, the ECB remains under intense 
			pressure to increase its support," said Jennifer McKeown, senior 
			European economist at Capital Economics.
 
			 
			A Reuters poll in December predicted that risks of a deflationary 
			spiral -- consumer price data for the euro zone due on Wednesday are 
			widely expected to show a fall in annual terms -- will push the ECB 
			to buy sovereign debt in early 2015. 
 After ECB President Mario Draghi said last week the central bank 
			stood ready to respond to the risk of deflation, many expect an 
			announcement to come as soon as this month. ECB policymakers meet on 
			Jan. 22.
 
 Britain drew a line under its own quantitative easing program years 
			ago but so far only two of the Bank of England's nine policy setters 
			have voted to raise rates from their record low 0.5 percent. None of 
			the 44 economists polled by Reuters expect any change on Thursday 
			and financial markets have pushed back expectations for a first rate 
			hike deep into this year.
 
 With May's general election expected to be close-run, the latest 
			batch of business surveys may perturb Conservative finance minister 
			George Osborne.
 
 Sterling dived to a 17-month trough against the dollar after the PMI 
			data. The euro, trading near nine-year lows, resumed its downward 
			move on Tuesday.
 
 DECEMBER DATA DISAPPOINTING
 
 Markit's final December Eurozone Composite PMI, based on surveys of 
			thousands of companies across the region and seen as a good 
			indicator of growth, missed an earlier flash reading of 51.7, coming 
			in at 51.4.
 
			
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			While beating November's 16-month low of 51.1 and marking the 18th 
			month the index has been above the 50 level that separates growth 
			from contraction, Markit said the indicator pointed to fourth 
			quarter GDP growth of just 0.1 percent.
 "The December purchasing managers surveys do little to ease pressure 
			on the European Central Bank to take further stimulative action, and 
			sooner rather than later," said Howard Archer, chief European and UK 
			economist at IHS Global Insight.
 
			The Markit/CIPS UK Services PMI suffered its biggest decline in more 
			than three years in December, falling to 55.8 from 58.6 in November 
			to touch its lowest level since May 2013.
 But Markit said the survey still pointed to 0.5 percent GDP growth 
			at the end of 2014 and that there were signs of increased wage 
			growth, something the BoE has put at the center of its thinking on 
			when to raise rates.
 
 "The surveys lost ground in the second half of the year but are 
			still at a level consistent with a solid pace of GDP growth. We're 
			not in a bad place, just not as super-strong as we were early in 
			2014," said Alan Clarke at Scotiabank.
 
 (Additional reporting by Andy Bruce; Editing by Ross Finley and 
			Catherine Evans)
 
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