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			 "Anyone who focuses solely on the technology has not yet grasped how 
			autonomous driving will change our society," said Daimler Chief 
			Executive Officer Dieter Zetsche, one of this year's keynote 
			speakers at CES. "The car is growing beyond its role as a mere means 
			of transport and will ultimately become a mobile living space." 
 Until now, automakers such as Daimler and Volkswagen AG's <VOWG_p.DE> 
			Audi have largely focused on developing automated systems, including 
			braking and steering, that make cars safer and easier to operate.
 
 The F 015 luxury sedan concept, with its spacious cabin and 
			lounge-like seating for four, explores new possibilities for 
			self-driving cars that can double as virtual living rooms on wheels. 
			And in keeping with Mercedes tradition and the concept's "luxury in 
			motion" theme, the post-modern passenger space is trimmed in walnut 
			veneer, nappa leather, polished aluminum and glass, with soft blue 
			LED lighting.
 
			
			 
			The F 015 can be operated autonomously or manually. When the vehicle 
			is in fully driverless mode, the four motorized lounge chairs can be 
			rotated to allow face-to-face conversations. When required for 
			manual operation, the driver's chair swivels back to face forward.
 To facilitate connectivity with the outside world, the F 015 is 
			equipped with six digital display screens throughout the cabin. The 
			screens can be activated via gestures, eye-tracking or touch.
 
 Mercedes wrapped all that fancy hardware and software in a 
			lightweight, impact-resistant structure of carbon-fiber, aluminum 
			and high-strength steel. The concept was also designed to 
			accommodate an electric motor and hydrogen fuel cell.
 
 The F 015 represents a huge leap forward conceptually and 
			stylistically from the Mercedes-Benz S 500 Intelligent Drive 
			research vehicle that piloted itself on a 100-kilometer journey from 
			Mannheim to Pforzheim in August 2013.
 
			
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			The 2013 journey, made in a specially modified S-Class sedan 
			equipped with various automated systems, traced the path driven 125 
			years earlier by Bertha Benz, wife of company co-founder Karl Benz, 
			in one of the world's first gasoline-powered automobiles.
 Mercedes currently equips several of its production vehicles with a 
			variety of semi-automated systems, including parking assist, traffic 
			jam assist and steering assist.
 
 The company's forward vision, embodied in a project titled "City of 
			the Future 2030+", sees self-driving cars as a springboard for 
			redesigning traffic-dense urban spaces with unique "safety" zones 
			accessible only by autonomous vehicles.
 
 (Reporting by Paul Lienert in Las Vegas; Editing by Alan Crosby)
 
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