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 Wiggins, who will continue to ride for Team Sky until April's
Paris Roubaix road classic before concentrating on his own Rio 2016
Olympic preparations, will head up the team comprising of young
home-grown riders.
The team, which will operate independently of British Cycling and
focus on both road and track disciplines, will be called WIGGINS and
will receive financial backing from Sky.
"Cycling has given me everything," Wiggins said in a statement. "Now
I want to build something to inspire kids and to reach all those
people who might be on the fringes of the sport. My message is
simple: If I can do it, then so can you."
Wiggins, who in 2012 became the first Briton to win the Tour de
France and also won the individual time trial at the London
Olympics, will revert to the track in Rio where he will concentrate
on the team pursuit.
He will be seeking a British record eighth Olympic medal.
Before that, however, the 34-year-old has his mind set on breaking
the Hour record of 51.8km in his own team's colours.
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"I've dreamt about the Hour Record since I was a boy," he said.
"Anyone can have a crack at it and measure themselves against the
best in the world."
Team Sky's general manager Dave Brailsford, the mastermind behind
Britain's rise to cycling eminence, welcomed the announcement.
"Bradley has written one of the greatest stories in British sport
over the last 10 years," he said. "His exciting new project,
WIGGINS, will undoubtedly have a lot to offer cycling in the UK on
the road to Rio 2016 and beyond."
(Reporting by Martyn Herman; editing by Justin Palmer)
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