The first film, "Matisse from MoMA and Tate Modern," will be
screened up to 350 selected theaters across the United States on
Tuesday. It details the acclaimed "Henri Matisse: The Cut-Outs,"
exhibition, which attracted more than 560,000 visitors to
London's Tate Modern, making it the museum's most popular show
ever.
With 100 works from private and public collections, drawings,
textiles and stained glass made during the final years of
Matisse's life, the exhibition transferred to New York's Museum
of Modern Art (MoMA), where it will run through early February
Like performances by New York's Metropolitan Opera broadcast
live to movie theaters, the art films are designed to bring the
exhibitions to a larger audience.
"For the 95 percent of our audience that can't get to the
exhibition, we want to give them the next best thing," said Phil
Grabsky of UK-based Seventh Art Productions, the producer of the
"Exhibition on Screen" series.
"We also want to show them, behind the scenes, how these things
are put together. It is fascinating to be with the curators when
they are deciding how to hang the works, what color the walls
should be," he added in an interview.
The 80-minute film, directed by Grabsky, includes a tour of the
exhibition, biographical information, commentary and interviews
with the curators and a former assistant to Matisse.
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It will be followed in the series by "Rembrandt from the National
Gallery, London, & Rijksmuseum Amsterdam," which will be screened on
Feb. 24, and "Vincent van Gogh - A New Way of Seeing from the Van
Gogh Museum in Amsterdam," on April 14.
Other films will focus on Johannes Vermeer's "Girl with a Pearl
Earring," and treasures from the Mauritshuis museum in The Hague as
well as Impressionist works from the Musée du Luxembourg in Paris,
National Gallery in London and the Philadelphia Museum of Art.
Both of those films will be screened during the summer.
"We want to encourage people to go to the exhibition if they can.
More to the point, we want to encourage people to go to their local
gallery, no matter how big or small, and to look at any artwork,"
Grabsky added.
(Reporting by Patricia Reaney, editing by G Crosse)
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