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Vimeo, a unit of IAC/Interactive Corp, has been
working to convince creators who have built an audience on
Google Inc's YouTube to tap an additional revenue stream though
on-demand sales of videos without ads.
Under the new collaboration, Vimeo will fund content production
by a small group of Maker's creators, Vimeo Chief Executive
Officer Kerry Trainor said in an interview. Other Maker
producers will receive access to tools and guidance to help them
use the on-demand platform, he said.
The collaboration will allow creators to "bring their content to
new audiences and earn more revenue through direct VOD sales,"
he added.
Trainor said Vimeo On Demand can complement the ad-supported
videos that viewers watch for free on YouTube, which inserts ads
and typically keeps 45 percent of revenue.
Creators will decide how much to charge on Vimeo for their
videos, and can sell them individually or in a set. Ten percent
of the sales revenue will go to Vimeo, Trainor said.
The companies did not say which of Maker's 55,000 creators will
produce content for Vimeo.
(Reporting by Lisa Richwine. Editing by Andre Grenon)
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