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 As Golden Ball winner Carli Lloyd demonstrated with her astonishing
16 minute hat-trick in the final, including a goal from the half-way
line, the women's game is delivering a level of excitement and
quality that was non-existent in the 1990s.
Prior to the final, all that was missing from the tournament in
Canada was a star individual, a player who could symbolize the new
status of women's soccer.
Once play had started in Vancouver, it took a little more than a
quarter of an hour for Lloyd to emerge as the flag bearer for a new
generation.
On Sunday, 53,341 fans packed into BC Place and millions more tuned
in around the world to witness an American team annihilate the
defending champions by storming to a 4-0 lead inside 16 minutes.
The onslaught was a cue for the overwhelmingly American crowd to
start the party early with the Stars and Stripes able to fly high
and proud for the remaining 74 minutes.
While few doubt that the U.S. deserve to be back on top outside the
Olympic arena, where they have won the last three gold medals, the
growth of the women's game should ensure they will take on a strong
and diverse field in France in 2019.
LLOYD INSPIRATION
There was a time when women's soccer was considered either
'unladylike' in socially conservative circles or a pale imitation of
the 'real thing' among many soccer fans.
Now there will be girls around the world seeing Lloyd's brilliance
and dreaming that they too, might one day grace the biggest stage in
the women's game and lead their nation to glory.
While Lloyd fittingly became the symbol of this tournament, there
have been plenty of other players from other nations who will go
home to discover they have become role models.
England, which considers itself the traditional home of soccer, had
been slow to warm to the women's game but the success of the
Lionesses in securing third place, catapulted them to prominence at
home and abroad.
Australia, beaten by Japan in the quarter-finals are growing an
impressive women's program and hope to challenge their Asian rivals
for regional dominance.
The Matildas showed their growing promise by beating Brazil in the
second round but South America is also displaying signs of
improvement with Colombia impressing many by reaching the last 16.
France played some exhilarating football before their quarter-final
exit and the Netherlands are also catching up, while there are signs
of African teams such as Nigeria and Cameroon closing the gap.
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"Women's football is a global game now, we have seen that at this
tournament," England coach Mark Sampson said.
"Who would have thought that Colombia would have produced the
performances they have produced? I have been to France and seen the
size of their program, the game is growing."
CONTINUED GROWTH
Television ratings have long been strong in North America but, even
despite late night kick-off times, countries such as France, Germany
and England saw record numbers tuning in, measured no longer in
thousands but in millions.
For Japan, the final was a painful jolt back down to earth after
their triumph over the Americans in 2011 and their run to the
Olympic silver medal a year later.
The 'Nadeshiko' may well have to undergo a change of generation --
and perhaps look at evolving their tactics further from the
short-passing approach that brought them so much success under coach
Norio Sasaki.
But globally, all the signs point to continued growth for women's
soccer.
In Europe, big clubs from the men's game -- Bayern Munich, Paris St
Germain and Manchester City -- are investing in their women's teams
and that trend is likely to spread further.
And while FIFA officials were booed by fans before the trophy
ceremony, the corruption-tainted global body's women's development
staff must deserve plenty of credit for helping the game reach this
stage.
Whoever takes over from outgoing president Sepp Blatter will have
learned after this past month that they will be overseeing a sport
played, watched, coached and refereed by both genders equally.
(Editing by John O'Brien)
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