Apple
Pay launches in Britain, with hiccups
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[July 14, 2015]
By Eric Auchard
LONDON (Reuters) - Apple introduced mobile
payments in Britain on Tuesday, hoping to make a splash with consumers
familiar with using cards for tap-and-go purchases, as resistance from
hold-out banks and stores appeared to evaporate.
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Starting Tuesday, Apple Pay is set to be available in 250,000 sites,
from Tube stations to coffee shops, supermarkets and travel
services, making it more widely available than when it was first
introduced in the United States nine months ago.
Users first load their credit and debit card details into an app on
their Apple phones or watches. To pay, customers hold the device
near a contactless terminal with the user's fingerprints confirming
their identity.
The service is one of Apple's biggest bets, a way of binding
customers more tightly to its phones and new smart watches, as well
as taking a small slice of every retail transaction.
Apple Pay will eventually be supported by all major British banks.
The last hold-out, Barclays, confirmed on Tuesday its debit card
users and Barclaycard credit card customers will be able to use
Apple Pay in the future.
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However, there also were some first-day teething problems. Another
major bank, HSBC Holdings said it was having technical problems that
will lead to a two-week delay before its clients in the United
Kingdom can sign up to the service.
Morning subway commuters in the capital were greeted by
advertisements from several major banks encouraging the fraction of
their customers with the latest-model Apple phones, tablets and
smartwatches to link their payment cards to Apple Pay.
Tube-operator Transport for London and big retailers Boots, the
British pharmacy business of Walgreens Boots Alliance; Costa Coffee,
a part of Whitbread; supermarkets Marks and Spencer and Waitrose all
lined up to support Apple Pay.
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Part of Apple Pay's appeal to banks and merchants is its higher
level of security than most other electronic payment methods to
date, and its ease of use, once customers wade through the
bureaucratic process of connecting their accounts.
But unlike the consumer electronics business, where Apple regularly
releases new computers or phones in dozens of countries at once,
there is no such thing as a unified payments market, slowing
expansion to further markets.
So far, Apple has been reported to be working to introduce its
mobile payments service in China, South Korea and Canada.
(Additional reporting by Sinead Cruise and Steve Slater in London
and Julia Love in San Francisco; editing by David Clarke)
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