| 
				 It marks Marvel's 12th consecutive first place opening, 
				although "Ant-Man" isn't at the level of other, bigger-name 
				costumed heroes like Captain America, Thor, and Iron Man, all of 
				whom performed better out of the gate with their solo 
				adventures. Going into the weekend, some analysts expected 
				"Ant-Man" to top $60 million, but its opening is similar to "The 
				Incredible Hulk," which earned an initial $55 million on its way 
				to a $134 million U.S. haul. 
 Disney distribution chief Dave Hollis admitted that he wished 
				the movie had done a little better, but still praised Marvel as 
				a model of consistency.
 
 "No one else could take what is really an obscure character and 
				launch it in such a big way," said Hollis. "It's a sign that 
				they're doing so much right and that it's a brand that has 
				overwhelming momentum."
 
 Universal's "Trainwreck" bested initial projections which had it 
				debuting to roughly $20 million. The story of a 
				commitment-phobic woman who falls for a sports doctor got a 
				boost from strong reviews and a long and winding promotional 
				tour that saw Schumer doing everything from posing provocatively 
				with C3PO to sexting Katie Couric's husband.
 
				 "Amy Schumer is absolutely a star," said Nick Carpou, 
				Universal's domestic distribution chief. "Based on exit polling, 
				after the humor, she's the second biggest reason people went out 
				to see the film."
 "Trainwreck" kicks off Schumer's film career on a high note and 
				marks the second biggest opening for director Judd Apatow, 
				behind only "Knocked Up's" $30.7 million debut. Crowds were 
				primarily comprised of women, as females represented 66% of 
				ticket buyers. Universal produced the comedy for a modest $35 
				million, so it should make a healthy return on its investment.
 
 That's a fraction of the $130 million that Marvel spent on the 
				story of a thief (Paul Rudd) who becomes a hero after donning a 
				suit that gives him the powers of an arthropod. The superhero 
				film will lean heavily on foreign crowds as it looks for 
				profits. Internationally, "Ant-Man" opened in 37 markets, 
				including Mexico, the U.K., France, and Russia, pulling in $56 
				million.
 
			[to top of second column] | 
            
			 "Ant-Man," which employs a more tongue-in-cheek, lighter tone 
				than most superhero movies had hoped to pull in younger crowds. 
				To that end, the domestic audience for "Ant-Man" was 28% 
				comprised of families. Fifty eight percent of ticket buyers were 
				male, 59% were adult, and 13% were teens.
 In its second weekend, Universal and Illumination 
				Entertainment's "Minions" captured runner-up status, pulling in 
				$50.2 million. The "Despicable Me" spin-off has racked up $216.7 
				million stateside since it debuted, while selling boatloads of 
				merchandise.
 In milestone news, "Jurassic World" became just the fourth film 
			in history to top $600 million domestically. The dinosaur thriller 
			added $11.4 million to take fifth place on the box office chart and 
			propel its North American total to $611.1 million.
 Meanwhile, "Inside Out" pushed past $300 million domestically, 
			joining "Toy Story 3" and "Finding Nemo" as the third Pixar film to 
			reach that mark. Domestically, "Inside Out" racked up $11.6 million 
			for a fourth place finish, bringing its North American gross to 
			$306.4 million.
 
 Among art house releases, Woody Allen's "Irrational Man" pulled in 
			$188,115 on five screens during its first weekend, for a per screen 
			average of $37,623. Also opening, "Mr. Holmes" with Ian McKellen as 
			an aging super sleuth, grossed an estimated $2.5 million on 363 
			screens, for a per screen average of $6,856.
 
 Overall box office numbers are still being tallied, but it looks 
			like ticket sales will be up more than 30% over the same period last 
			year. It marks the sixth consecutive weekend of gains, a sign that 
			business is booming at the multiplexes. That cuts both ways, as 
			Disney and Marvel discovered.
 
 "It's great for the business, but what it means is that it's more 
			competitive," said Hollis.
 
			[© 2015 Thomson Reuters. All rights 
				reserved.] Copyright 2015 Reuters. All rights reserved. This material may not be published, 
			broadcast, rewritten or redistributed. |