It marks Marvel's 12th consecutive first place opening,
although "Ant-Man" isn't at the level of other, bigger-name
costumed heroes like Captain America, Thor, and Iron Man, all of
whom performed better out of the gate with their solo
adventures. Going into the weekend, some analysts expected
"Ant-Man" to top $60 million, but its opening is similar to "The
Incredible Hulk," which earned an initial $55 million on its way
to a $134 million U.S. haul.
Disney distribution chief Dave Hollis admitted that he wished
the movie had done a little better, but still praised Marvel as
a model of consistency.
"No one else could take what is really an obscure character and
launch it in such a big way," said Hollis. "It's a sign that
they're doing so much right and that it's a brand that has
overwhelming momentum."
Universal's "Trainwreck" bested initial projections which had it
debuting to roughly $20 million. The story of a
commitment-phobic woman who falls for a sports doctor got a
boost from strong reviews and a long and winding promotional
tour that saw Schumer doing everything from posing provocatively
with C3PO to sexting Katie Couric's husband.
"Amy Schumer is absolutely a star," said Nick Carpou,
Universal's domestic distribution chief. "Based on exit polling,
after the humor, she's the second biggest reason people went out
to see the film."
"Trainwreck" kicks off Schumer's film career on a high note and
marks the second biggest opening for director Judd Apatow,
behind only "Knocked Up's" $30.7 million debut. Crowds were
primarily comprised of women, as females represented 66% of
ticket buyers. Universal produced the comedy for a modest $35
million, so it should make a healthy return on its investment.
That's a fraction of the $130 million that Marvel spent on the
story of a thief (Paul Rudd) who becomes a hero after donning a
suit that gives him the powers of an arthropod. The superhero
film will lean heavily on foreign crowds as it looks for
profits. Internationally, "Ant-Man" opened in 37 markets,
including Mexico, the U.K., France, and Russia, pulling in $56
million.
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"Ant-Man," which employs a more tongue-in-cheek, lighter tone
than most superhero movies had hoped to pull in younger crowds.
To that end, the domestic audience for "Ant-Man" was 28%
comprised of families. Fifty eight percent of ticket buyers were
male, 59% were adult, and 13% were teens.
In its second weekend, Universal and Illumination
Entertainment's "Minions" captured runner-up status, pulling in
$50.2 million. The "Despicable Me" spin-off has racked up $216.7
million stateside since it debuted, while selling boatloads of
merchandise.
In milestone news, "Jurassic World" became just the fourth film
in history to top $600 million domestically. The dinosaur thriller
added $11.4 million to take fifth place on the box office chart and
propel its North American total to $611.1 million.
Meanwhile, "Inside Out" pushed past $300 million domestically,
joining "Toy Story 3" and "Finding Nemo" as the third Pixar film to
reach that mark. Domestically, "Inside Out" racked up $11.6 million
for a fourth place finish, bringing its North American gross to
$306.4 million.
Among art house releases, Woody Allen's "Irrational Man" pulled in
$188,115 on five screens during its first weekend, for a per screen
average of $37,623. Also opening, "Mr. Holmes" with Ian McKellen as
an aging super sleuth, grossed an estimated $2.5 million on 363
screens, for a per screen average of $6,856.
Overall box office numbers are still being tallied, but it looks
like ticket sales will be up more than 30% over the same period last
year. It marks the sixth consecutive weekend of gains, a sign that
business is booming at the multiplexes. That cuts both ways, as
Disney and Marvel discovered.
"It's great for the business, but what it means is that it's more
competitive," said Hollis.
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