Lincoln Hampton Inn re-branded as Hampton by Hilton

[July 20, 2015]   MCLEAN, Va. - Hilton Worldwide has announced a re-branding of Hampton Hotels in the U.S., adding the "by Hilton" endorsement to their monikers. The new brand logo and name, Hampton by Hilton, represent the next phase of a renewed business strategy to further reinforce the brands' identities within the Hilton Worldwide portfolio and the company's continued commitment to the future growth, expansion, and evolution of its brands. The phased rollout begins this quarter and will bring about greater consistency as these brands already carry the 'by Hilton' endorsement outside of the U.S.

Locally, Damon Priddy of the Lincoln motel commented on the change.  "We are very excited to now be known as Hampton by Hilton! Hampton has been a Hilton brand for some time, but this name change reinforces our pride in being part of the Hilton family and will create more awareness of the relationship. The Hilton brand symbolizes quality, consistency and familiarity, providing further reassurance to our guests!” said Priddy.

This addition to the brand name follows the course of other Hilton brands including DoubleTree by Hilton, Canopy by Hilton, and Curio - A Collection by Hilton, and will continue to further align brand recognition and global consistency across the Hilton Worldwide portfolio. Currently, 101 Hampton properties include "by Hilton" in their brand names, the majority of which are outside the U.S. This change will apply to all Hampton hotels in the U.S., which will now be known as Hampton Inn by Hilton and Hampton Inn & Suites by Hilton.

Consumers can now confidently associate the Hampton brands with the quality and consistency of Hilton Worldwide, thereby increasing consumer familiarity of their brand attributes, including opportunities to earn/redeem points and benefits with Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide's twelve distinct brands. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including digital check-in and choose-your-room, and coming in summer 2015, free Wi-Fi.

Brand Evolution

In addition, Hampton has remained focused on keeping the brand relevant for guests and franchise owners by re-envisioning it at appropriate times. In 2013, Hampton's forever young initiative (fyi) launched as a way to extend the life of current Hampton properties nearing the relicensing process. fyi created a fresh look and feel, welcoming new travelers with a modern makeover, keeping the core Hampton trust points intact. The program upgrades building exteriors, guestrooms and baths and to date, hundreds of Hampton hotels have completed the fyi renovations. For new-builds, the core elements of fyi have become part of brand standards.

[Press release provided by Damon Priddy]