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			 Fosamax (alendronate sodium) won U.S. marketing approval in 1995. 
			Widespread use of the drug and others like it over the next two 
			decades coincided with a dramatic drop in hip fractures, the 
			researchers note in the Journal of Bone and Mineral Research. 
			 
			Starting in 2006, a series of media reports highlighted research 
			linking the drugs to rare but serious side effects, including 
			unusual fractures of the thigh bone, death of bone tissue in the jaw 
			and esophageal cancer. 
			 
			After that, use of the drugs plunged by more than 50 percent between 
			2008 and 2012. 
			 
			Even though a decline makes sense, given the negative publicity, 
			“the magnitude of the decrease was surprising,” said senior study 
			author Timothy Bhattacharyya, a researcher at the National 
			Institutes of Health. 
			 
			“Osteoporosis remains a huge problem and I see people with 
			preventable fractures every day,” he said by email. “Bisphosphonates 
			are effective, and the safety risks are low.” 
			
			  
			Each year, one in three adults over age 65 experiences a fall, the 
			leading cause of fatal and nonfatal injuries among the elderly, 
			according to the U.S. Centers for Disease Control and Prevention. 
			 
			For older women, the risk of fall-related injuries is compounded by 
			osteoporosis, or thinning bones, which occurs when production of the 
			hormone estrogen declines after menopause. 
			 
			Fosamax, as well as similar drugs such as Actonel (risedronate 
			sodium) and Boniva (ibandronate sodium), work by slowing down the 
			process by which the body removes old bone, which allows time to 
			rebuild normal bone. The drugs can help prevent bone loss and also 
			regrow bone to make fractures less likely. 
			 
			Using data from Google, Bhattacharyya and colleagues looked at 
			patterns in online searches for Fosamax and other bisphosphonates, 
			and found a series of spikes from 2006 to 2010 that lined up with 
			heavy media coverage of side effects associated with the drugs. 
			 
			The first prominent spike in the Google data lined up with media 
			reports about the first lawsuit filed against Fosamax maker Merck & 
			Co. over the death of jaw tissue. 
			 
			Another surge in Google searches occurred in 2008 after a study in 
			the Archives of Internal Medicine linked the drug to an increased 
			risk of an arrhythmia called atrial fibrillation. 
			 
			There was also a sharp increase in 2010, when ABC World News aired a 
			segment highlighting studies being presented at the American Academy 
			of Orthopedic Surgeons linking Fosamax to atypical fractures of the 
			femur, or thigh bone. 
			
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			Oral bisphosphonate use peaked at 15.8 percent of women older than 
			55 in 2008, and topped out at 1.9 percent of men in 2010. 
			 
			White women, rural residents and women with less than a high school 
			degree were more likely to shift away from the drugs, the study 
			found. 
			 
			While there’s plenty of evidence that news reports influence health 
			beliefs and behaviors, that may not be the main culprit in the case 
			of bisphosphonates, said Andrew Grey, a bone researcher at the 
			University of Auckland in New Zealand. 
			That’s because the first reports of jaw bone damage for these drugs 
			surfaced in 2003 and 2004, without leading to a drop in 
			prescriptions, said Grey, who wasn’t involved in the study. 
			 
			And newer medicines for osteoporosis introduced after 2006 may have 
			siphoned sales from the decades-old bisphosphonates, he added. 
			 
			“The inference that the media stories were a major influence on 
			prescribing trends for bisphosphonates should be treated with 
			caution,” Grey said by email. 
			 
			Concerns about the safety of these drugs also overlooks the risks of 
			failing to treat osteoporosis, noted Dr. Matthew Drake, a researcher 
			in endocrinology at the Mayo Clinic College of Medicine in 
			Rochester, Minnesota. 
			 
			“For nearly all patients who are prescribed bisphosphonates, the 
			risk of having a rare side effect is generally at least 100 times – 
			and in many cases 1,000 or more times – less than the risk of 
			suffering a fracture,” Drake, who wasn’t involved in the study, said 
			by email. 
			
			  
			 
			SOURCE: http://bit.ly/1Fcb6Dj 
			Journal of Bone and Mineral Research, online July 14, 2015. 
			 
			(This version of the story corrects name of study's senior author 
			throughout story.) 
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