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"We have a bloody
problem", "Don't suck, donate" and "Not only vampires need
blood", say campaign flyers encouraging blood giving for
tickets.
The Untold Festival has teamed up with Romania's national
institute for blood transfusion INTS to provide free or
discounted tickets in exchange for the blood, seeking to raise
awareness in a country with one of Europe's lowest levels of
blood donors.
Less than 2 percent of Romanians donate blood each year, one of
the lowest figures in Europe.
The festival, which will take place from July 30 to August 2 in
the Transylvanian city of Cluj, will be headlined by DJs Avicii
and David Guetta, among others.
People who had donated blood by Tuesday got festival tickets on
the spot, while those who register receive discounts.
Up to 500 people are estimated to have "paid with blood" for
their tickets, the organizers said in a statement.
"'Pay with blood' is a novel and brave initiative that draws
attention to a real need for blood in Romania," Untold's
communications director Adrian Chereji said in the statement.
"We wanted to actively contribute to raising the number of
donors and, at the same time, give fans a unique method to pay
for their festival ticket."
Organizers have said they expect as many as 300,000 people to
attend the festival. A four-day ticket costs 309 lei ($76.35).
($1 = 4.0471 lei)
(Reporting by Luiza Ilie; Editing by Michael Roddy and xxxx
xxxxxx)
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