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Jenner's show "I am Cait," broadcast on cable network E! on
Sunday, chronicles the former Bruce Jenner's adjustment to life
as a woman and transgender spokesperson, along with reactions
from Jenner's family, including members of reality TV's
Kardashian clan.
The first episode was no ratings bonanza. According to Nielsen
data, almost three times as many Americans watched "Celebrity
Family Feud" on ABC that night.
The audience for "I am Cait" also suffered a marked drop from
the almost 8 million people who watched the ESPY awards show on
television two weeks ago on which Jenner, 65, was presented the
Arthur Ashe courage award.
Jenner, who won the gold medal at the 1976 Olympics in the
decathlon, is the highest profile American to come out as
transgender. Jenner is the stepfather of reality TV star Kim
Kardashian, and appeared for years on "Keeping up with the
Kardashians," which typically draws slightly below 3 million
viewers a week.
According to Nielsen Talent Analytics, which surveys about 1,000
Americans on a weekly basis, Jenner's transition has not been
universally welcomed, especially among older Americans.
Jenner's "offensiveness" rating has gone from 16 percent to 26
percent since the initial coming-out interview in April,
although those under 34 years old were more likely to consider
Jenner successful (38 percent to 42 percent) and a role model
(13 percent to 19 percent) now than a year ago, Nielsen said.
E! is a unit of Comcast Corp
(Reporting By Jill Serjeant; Editing by Will Dunham)
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