The film, out in U.S. theaters on Friday, revives the classic
sci-fi action franchise that began with Steven Spielberg making
dinosaurs come to life in 1993's "Jurassic Park."
But two decades on, as Bryce Dallas Howard's Claire slyly says
in the film, no one is excited about seeing a dinosaur anymore.
Yawn.
That's why the theme park in which "Jurassic World" is set needs
to amp up the danger for visitors drawn by the adrenaline-fueled
experience of getting up close and personal with dinosaurs.
Mirroring the film's attempt to reboot an old franchise with
more thrills, the park has hatched a new hybrid creature
attraction, the bigger, badder Indominus Rex, created in a lab
from a test tube mix of dinosaurs.
But the monster has a mind of her own, and as fans of the
original franchise have learned, never turn your back on a
dinosaur.
"Good science fiction always holds a mirror up to current
events, to our humanity," director Colin Trevorrow told Reuters.
"The Indominus Rex is a product of a desire for profit at all
costs, and that very corporate need is something that can do a
lot of harm and really compromise our ethics and humanity in
ways that we've seen consistently played out over time."
Made for $150 million by Comcast Corp-owned Universal Pictures,
"Jurassic World" is projected to earn $121 million in its
opening weekend, making it one of the year's biggest debuts,
according to BoxOffice.com.
To play raptor trainer Owen, actor Chris Pratt said he embraced
the "swagger" of the hero of one of Spielberg's most
recognizable films: rogue archeologist Indiana Jones.
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"You don't have to necessarily remake 'Indiana Jones' to play that
character," he said. "He's an adventurer, he's got a contentious
relationship with the woman who's his polar opposite. This whole
movie is very much an homage to Steven Spielberg's work."
Trevorrow, directing his first big-budget film, said he was eager to
twist character archetypes, with Pratt's Owen initially playing a
classic hero to Howard's uptight and immaculately groomed Claire.
It is Claire, however, who Trevorrow said drives the film.
"I consider her the lead but it isn't necessarily reflected that way
in the marketing," he said. The film's campaign has focused on
Pratt, a newly minted leading man with last year's hit film,
"Guardians of the Galaxy."
"When you would imagine the traditional hero to be the one riding in
on his white horse and saving the woman who's cowering with the
children, we did it differently."
(Editing by Mary Milliken and Jonathan Oatis)
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