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Apple is offering users a three-month trial of its new
service and had said it would not pay artists for the use of
their music during that time.
Apple senior vice president Eddy Cue announced the change of
heart through Twitter (@cue).
"We hear you @taylorswift13 and indie artists. Love, Apple," Cue
tweeted. (https://twitter.com/cue)
Swift, 25, said in a Tumblr post on Sunday that she would hold
back her album as she found Apple's policy of not paying artists
during free trial shocking and disappointing as it would hurt
young artists just starting out. (http://bit.ly/1eAa3Ys)
After the backflip from Apple, she turned to Twitter to thank
both Apple and her supporters, telling her 59 million Twitter
followers: "I am elated and relieved. Thank you for your words
of support today. They listened to us."
Swift has fought with music streaming services before. She
pulled her entire catalog of music from online streaming
platform Spotify last November and refused to offer "1989" on
streaming services, saying the business had shrunk the numbers
of paid album sales drastically.
However she has supported Apple's drive to supplant
advertising-based free streaming services with one funded by
user subscriptions.
An Apple spokesman confirmed Cue's tweets and that the company
would pay artists during the three-month trial period.
(Reporting by Rama Venkat Raman in Bengaluru; Editing by Rodney
Joyce)
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