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The popularity of web videos have led to U.S. networks
experiment with new platforms to attract new viewers. With about
1.44 billion monthly active users, Facebook has become a
sough-after outlet for companies looking to market their
products via online videos, the fastest growing category of
Internet ads.
Last week, Amazon.com Inc released the pilot episode of its show
"Catastrophe" for a limited time on the social media network,
instead of its own Prime Instant Video streaming service.
HBO, owned by Time Warner Inc, said on Wednesday viewers would
be able to access the premiere episodes of Dwayne Johnson-starrer
"Ballers" and "The Brink" on Facebook for a limited period. The
two new original series premiered on Sunday.
Turner Broadcasting, another Time Warner network, said in April
it granted exclusive video-on-demand rights to its Cartoon
Network and Adult Swim programs to video streaming service Hulu.
On Tuesday Hulu said it would soon allow users to add CBS Corp's
TV network Showtime to their subscriptions.
(Reporting by Sai Sachin R in Bengaluru; Editing by Joyjeet Das)
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