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Stanley, whose series of books on millionaires helped define
a generation of wealthy people in America, was killed Saturday
afternoon when a car slammed into his vehicle near his home in
Marietta, Georgia, about 20 miles north of Atlanta, Cobb County
police Sergeant Dana Pierce said.
A retired marketing professor at Georgia State University,
Stanley used his research to debunk notions that most self-made
millionaires are flashy big spenders.
His 1996 book, "The Millionaire Next Door," co-written with
William D. Danko, described them as penny pinchers and is still
recommended as a go-to book for personal financial advice.
His other books included "The Millionaire Mind" and "Millionaire
Women Next Door."
Thomas took the study of millionaires as serious work. In 1980,
he conducted the first national survey of America's
millionaires, according to his website, and he was a
sought-after speaker and author of more than 40 published
articles on the affluent.
At the time of his death, he was working with his daughter,
Sarah Fallaw, on an updated book about millionaires and the new
gilded age in America, according to the Atlanta
Journal-Constitution newspaper.
The funeral home handling Stanley's arrangements said services
are planned for Thursday.
(Reporting by Rich McKay; Editing by Karen Brooks and Susan
Heavey)
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