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			 The year-old trading venue, trueEX Group LLC, surprised many on Wall 
			Street when it had nearly 20 percent of the trades in 
			exchange-traded interest rate swaps in the U.S. for the week ending 
			Feb. 20. Though it has not matched those numbers since, its 9 
			percent market share so far this year marks significant inroads for 
			a startup vying against rivals backed by the most powerful banks, 
			investors and traders said. 
			 
			Interest-rate swaps allow investors, companies, and banks to hedge 
			risk against future interest rate movements, and to bet on those 
			movements. They are the most common type of derivative, usually 
			involving a party who is paying a floating interest rate, swapping 
			that payment for a more predictable fixed interest rate with another 
			party, sometimes over the course of many years. 
			 
			Many of the top derivatives dealers, including Goldman Sachs, 
			Deutsche Bank, Citigroup, Barclays, Bank of America Corp, and Morgan 
			Stanley, have declined to use trueEX. Other new exchanges have also 
			struggled to get traction with major banks. 
			 
			The banks declined to comment publicly for this article. 
			  
			  
			TrueEX offers trading features, such as anonymous trading, that 
			regulators and traders at funds say will encourage smaller banks and 
			other players, such as hedge funds, to enter the market as dealers. 
			That will help increase competition, reduce prices for customers, 
			and decrease risk in derivatives markets, these people said. 
			 
			Until now, a handful of too-big-to-fail banks have dominated the 
			market, potentially raising the risks that the failure of one party 
			could send major shocks through the financial system, analysts said. 
			 
			The exception among the big banks is JPMorgan Chase & Co, one of the 
			world's top swaps dealing banks, which has joined trueEX, along with 
			12 smaller banks. JPMorgan also declined to comment. 
			 
			If trueEX continues to build market share it could hack away at the 
			substantial profits the top banks can currently make from 
			derivatives trading. The top banks combined make $3 billion-$4 
			billion a year dealing U.S. dollar interest rate swaps on 
			exchange-like platforms, similar to trueEX's, according to Will 
			Rhode, Head of Capital Markets Research at the Boston Consulting 
			Group. 
			 
			In other derivatives markets, banks' efforts to keep new exchanges 
			out have drawn scrutiny from regulators and enforcement agencies. In 
			2013, the European Commission accused 13 of the world's largest 
			investment banks of colluding to keep new exchanges out of the 
			credit derivatives market. The U.S. Department of Justice has also 
			launched a probe into alleged collusion in those markets. 
			 
			DISRUPTING BANKS' BUSINESS MODELS 
			 
			The 2010 Dodd-Frank financial reform law requires many kinds of 
			derivatives to trade on exchanges. But the banks' refusal to deal 
			with a startup platform is a potent weapon, because market players 
			want to trade on exchanges where there is high volume. Together, the 
			big banks control over half the liquidity in the market, giving them 
			the power to decide which platforms survive, and which die. 
			 
			Last year, when a swaps exchange run by GFI Group said it would 
			allow anonymous trading, several banks threatened to pull their 
			business off the platform, according to people familiar with the 
			matter. GFI reversed course. 
			  
			  
			 
			"The big banks want desperately to preserve the status quo," said 
			Tod Skarecky, Vice President of Clarus Financial Technology, a data 
			and technology firm specializing in derivatives markets. "This is 
			disrupting their whole business model." 
			 
			Senior bank executives said their decisions about which exchange to 
			use are based on demand from clients. Senior bank officials said 
			their clients prefer to trade openly with big banks because it is 
			more efficient and is part of a broader relationship with a bank 
			that customers value, including access to investment products and 
			free research. 
			 
			"If we had a bunch of clients coming saying they want to use trueEX, 
			then we'd use trueEX," said one senior bank executive. “We just give 
			clients what they want." 
			 
			TrueEX CEO Sunil Hirani said 62 buyside firms, such as investment 
			and hedge funds, have signed onto his platform. "Clearly the buyside 
			demand is there," he said. 
			
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			All the other swaps trading platforms, which have long dominated the 
			market with the banks’ blessing, including Tradeweb, which is owned 
			by Thomson Reuters and 11 banks, and Bloomberg's swap execution 
			facility, require participants in swaps deals to disclose their 
			identities after they trade, giving dealer banks and other market 
			participants potentially valuable information about the trading 
			patterns of big investors. 
			 
			"Anonymous trading is the obvious solution. It's fantastic," said 
			Michael O'Brien, director of global trading for Eaton Vance Corp, a 
			Boston-based investment fund manager. "I don't want to show the size 
			of my trades, I don’t want people to know how I’m trading. 
			Information is the most valuable asset we have."  
			 
			New participants, like trueEX, leads to a more efficient, 
			transparent, and fair marketplace for all participants, said a 
			senior hedge fund executive who uses trueEX. 
			 
			A spokesman for Bloomberg declined to comment. Lee Olesky, CEO of 
			Tradeweb, said in a statement that Tradeweb's 34% market share so 
			far in 2015 demonstrated it was providing the desired features to 
			traders. 
			 
			"The current trading protocols in play have worked well in 
			supporting swaps trading without disrupting traders' ability to 
			access liquidity, and this is reflected in our leading market 
			share," Olesky said. 
			 
			Before the financial crisis, banks traded swaps outside of 
			exchanges, leaving them with hundreds of thousands of trades on 
			their books with customers and other banks. Those trades meant that 
			every bank was connected to every other market participant through a 
			dense web of trades. If any one bank failed, other banks connected 
			to the wobbly player could fail too, creating chaos in financial 
			markets. 
			 
			In a world with exchanges and centrally cleared trades, that risk is 
			reduced. The clearinghouse, sometimes connected to the exchange, can 
			ensure that every party's trades are properly collateralized, and 
			that the failure of one party will not threaten the financial 
			system. 
			
			  
			But ensuring that existing trades are sufficiently collateralized is 
			not enough, analysts say. If the market is heavily concentrated, 
			with a few banks controlling most of the trading volume on a few 
			exchanges, the failure of one big party or another shock to the 
			system, can still be disastrous because of the impact it would have 
			on trading volume, they added. Such so-called liquidity shocks can 
			freeze up markets, and cause massive price fluctuations that can 
			ripple through the system. 
			 
			"The whole idea of financial reform was to reduce systemic risk and 
			part of reducing systemic risk was to open the market up so that 
			important markets like interest rate swaps had more players on the 
			bank side providing liquidity and that's not what has happened," 
			said Kevin McPartland, the head of market structure and technology 
			research for Greenwich Associates, a financial markets research firm 
			based in Stamford, Connecticut. 
			 
			If anything, market concentration has increased in recent years. The 
			top five interest rate swaps-dealing banks have increased their 
			share of that market to 65% last year from 55% in 2012, according to 
			a study by Greenwich Associates. It is unclear how that has changed 
			since trueEX began gaining momentum. 
			 
			Other upstarts have failed to gain any traction. One of them, Tera 
			Exchange, announced on Feb. 27 that it was shifting its focus to 
			bitcoin derivatives. 
			 
			(Reporting By Charles Levinson; Editing by Martin Howell) 
			[© 2015 Thomson Reuters. All rights 
				reserved.] Copyright 2015 Reuters. All rights reserved. This material may not be published, 
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