Volkswagen
hit by second Chinese state television exposé in one
week
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[March 18, 2015]
By Jake Spring
BEIJING (Reuters) - China's main
state-owned television network struck out against Volkswagen AG in its
second exposé targeting the firm this week, alleging this time that the
company overlooked dangerous engine leaks in its Chinese cars.
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Foreign firms like Volkswagen that dominate certain sectors of the
Chinese market can be particularly vulnerable to exposés that hold
sway over consumers and can drag down sales.
The China Central Television (CCTV) segment on Wednesday alleged
that Volkswagen customer service and dealerships ignored complaints
of oil leaks pooling in the engine tray, an issue that third-party
experts said could be a fire hazard.
"We are aware of media reports regarding an engine oil issue, and we
sincerely apologize for any inconvenience caused to our customers,"
Volkswagen spokeswoman Larissa Braun said in an emailed statement.
"We take such reports very seriously and have already launched an
investigation into the matter."
The company will issue further information as soon as possible, she
said.
"[The report] does pass the sniff test," said James Feldkamp, CEO of
Shanghai-based consumer watchdog MingJian.
Volkswagen has recalled more than 93,000 2014 and 2015 models
globally, including some models from subsidiaries Audi and Porsche,
over fuel leak issues as well as nearly 38,000 in the United States,
Feldkamp said.
"It looks entirely plausible that the engine problems they're having
with the leak are more widespread than originally reported," he
said.
CCTV said it found complaints of engine leaks in Volkswagen cars in
Shanghai, Beijing and at least eight of China's provinces. The
report mentioned Magotan sedan and Tiguan SUV models.
When the owners featured in the program contacted dealers or
Shanghai Volkswagen customer service, they were told such leakages
were normal.
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In 2013, CCTV reported on Volkswagen transmission gearboxes causing
cars to speed up or slow down. That report spurred a recall.
The exposé follows on CCTV's annual "3.15" consumer rights day
investigative special aired on Sunday that alleged Volkswagen,
Nissan Motor Co and Daimler AG's Mercedes Benz dealerships
oversold repair services and parts that drivers did not need.
McDonald's Corp, Apple and Starbucks have all been subjects of CCTV
3.15 exposés in the past.
China is the world's largest auto market, and Volkswagen, through
its joint ventures with SAIC Motor Corp and FAW Group, was the
country's top selling automaker in 2014.
Chinese regulations only allow foreign firms to manufacture cars
through joint ventures and restrict them to a 50-percent ownership
cap.
(Reporting by Jake Spring; Additional reporting by Paul Carsten in
BEIJING; Editing by Ryan Woo and Gopakumar Warrier)
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