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The company, controlled by French luxury group LVMH declined
to confirm the move, which comes ahead of a possible initial
public offering expected as early as next year. LVMH also
declined to comment on the article.
"In a sense, we're starting at the beginning," WWD quoted Marc
Jacobs as saying in reference to the move. He told WWD that Marc
by Marc Jacobs had become disconnected from the main collection
and lost its uniqueness in its category.
Marc Jacobs left the creative helm of Louis Vuitton, LVMH's
biggest brand and profit contributor, in 2013 to focus on his
eponymous brand.
LVMH named Sebastian Suhl, former head of its Givenchy fashion
brand, as chief executive of Marc Jacobs last year after he
successfully floated rival Prada in 2011 when he was chief
operating officer of the Italian fashion group.
(Reporting by James Regan and Pascale Denis; editing by David
Clarke)
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