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 The family film was the weekend’s top ticket seller, pulling
in a sterling $54 million, easily eclipsing projections that had
it bowing to between $30 million and $35 million. It’s one of
the studio’s best-ever openings for an original movie and the
biggest debut it has had since 2012’s “Madagascar 3: Europe’s
Most Wanted” kicked off to $60.3 million in 2012.
The studio has suffered through a string of film flops such as
“Turbo” and “Mr. Peabody and Sherman,” as well as failed sales
to Hasbro and SoftBank. “Home” is the only film it is releasing
this year, so expectations for the movie about an alien invasion
were high and scrutiny was intense. “Home” cost $130 million to
produce and launched in 3,708 locations. Fox distributed the
picture.
“You’ve got to give credit to the movie itself,” said Chris
Aronson, Fox’s domestic distribution chief. “It’s an original
story with heart and action and humor, all the elements that
people want to be entertained.”
The film’s success could be reflected in DreamWorks Animation’s
stock price. Shares of the company closed Friday up 3 percent at
$22.68 and continued to climb in after-hours trading on the
strong box office results.
“Home’s” results continue what has been a very strong year for
family fare, after “Paddington” and “The SpongeBob Movie: Sponge
Out of Water” did impressive business by appealing to the
parents and kids set.
“You had parents talking to one another and saying it was a good
movie for kids and that’s enough for something to be
successful,” said Phil Contrino, vice president and analyst with
BoxOffice.com. “With family-skewing movies, it can be feast or
famine and this year there’s been a whole lot of feasting.”
“Home’s” opening weekend audience was 60 percent female and 57
percent over the age of 25.
“Get Hard,” the R-rated prison comedy with Will Ferrell and
Kevin Hart, captured second place on the box office charts by
appealing to a very different segment of the moviegoing
population. The Warner Bros. release pulled in $34.6 million
across 3,175 locations and cost an economical $40 million to
produce. The opening weekend crowd was 54 percent male and 61
percent over the age of 25. It ranks as the number one opening
for an R-rated film starring Ferrell or Hart.
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“The chemistry between them was terrific,” said Dan Fellman, Warner
Bros. domestic distribution chief. “They’re both popular and well
liked. I hope we can do another one with them.”
Radius-TWC scored with “It Follows,” expanding from 32 to 1,218
locations, and picking up $4 million in the process. That was good
enough for a fifth place finish. The well-reviewed horror film has
earned $4.8 million since debuting on March 13.
Last weekend’s champ, “Insurgent,” fell 58% to make $22 million and
nab third place on the charts. That brings the “Divergent” sequel’s
total to $86.4 million after two weeks. Disney’s “Cinderella” pulled
in $17.5 million to grab fourth place and bring its total to $150
million.
“Kingsman: The Secret Service” continued to impress, earning $3
million for a sixth place finish and pushing its take to nearly $120
million.
In limited release, A24 got off to a strong start with “While We’re
Young,” Noah Baumbach’s look at two New Yorkers in the throes of
middle-age crisis and the Brooklyn hipsters who inspire them to
shake things up. Released in just four theaters, the film earned
$242,152, for a per-screen average of $60,538. The film is scheduled
to expand its footprint on April 10.
Not even the combined star wattage of Jennifer Lawrence and Bradley
Cooper could save “Serena.” The oft-delayed drama premiered on 60
theaters in addition to showing on VOD. It pulled in a paltry
$100,000 and a per-screen average of $1,667. “Silver Linings
Playbook” this decidedly is not.
Overall box office numbers have yet to be finalized, but it appears
as though they will trump the prior-year period when “Noah” opened
to $43.7 million by approximately 10 percent, a particular
impressive finish given that the March Madness/NCAA basketball
tournament is enjoying strong TV ratings.
Next week brings the debut of “Furious 7,” which is hurtling towards
a record $100 million-plus opening. Spring is here.
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