|
Coe, speaking ahead of the second edition of the IAAF World
Relays in The Bahamas, wants athletics to be at the forefront of
inspiring young people into the sport.
"Our aim must be to convert spectators into fans and create
attractive propositions for potential sponsors, by showcasing
new thinking in our events and disciplines and creating more
team competitions for member federations," Coe said.
"Building on these sorts of ideas, I believe that we should also
give serious consideration to an 'IAAF Street Athletics' circuit
in major cities across the world -- helping us to tap into a new
and dynamic fan base.
"We must explore and embrace positive change and if elected as
IAAF President I want our sport to embrace this approach."
Briton Coe, twice Olympic 1,500 meters champion and chief
organizer of the 2012 London Games, is vying with Ukraine's
Sergey Bubka to become the head of the International Association
of Athletics Federations.
The election is due to take place in August.
(Reporting by Michael Hann, editing by Ed Osmond)
[© 2015 Thomson Reuters. All rights
reserved.] Copyright 2015 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
 |
|
