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Instant Articles will let stories load more than
10 times faster than standard mobile web articles and will
include content from publishers such as the New York Times,
BuzzFeed and National Geographic, Facebook said in a blog post
on its website. (http://bit.ly/1EClunw)
"Instant Articles lets them deliver fast, interactive articles
while maintaining control of their content and business models,"
said Facebook Chief Product Officer Chris Cox.
The news publishers can either sell and embed advertisements in
the articles and keep all of the revenue, or allow Facebook to
sell ads.
The Internet social networking company will also let the news
companies track data and traffic through comScore and other
analytics tools.
The other launch partners for Instant Articles are NBC, The
Atlantic, The Guardian, BBC News, Spiegel and Bild, Facebook
said.
(Reporting by Supriya Kurane in Bengaluru; Editing by Gopakumar
Warrier)
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