There was little sign the European Central Bank's massive stimulus
program was boosting economic activity or price pressures in the
bloc, and the survey showed firms returned to price-cutting last
month to drum up trade.
"Broadly speaking the economy seems to be doing okay, but the real
concern is that inflation remains subdued and it will take longer to
get it back to target," said Ben May at Oxford Economics. "Against
that backdrop, more policy action may well be appropriate."
The ECB, which wants inflation of just below 2 percent, has been
injecting 60 billion euros ($65.54 billion) a month of new money
through its bond-buying program since March to support growth and
inflation in the 19-country currency area.
But with a slowdown in China and energy prices continuing to fall,
ECB President Mario Draghi said on Tuesday policymakers would review
the monetary stimulus and may beef up the program at the bank's next
meeting in December.
Economists polled by Reuters last week said it was highly likely the
bank would ease again, increasing or extending its stimulus program
and further cutting the deposit rate, already in negative territory.
Beijing has also rolled out a flurry of support measures since last
year to avert a sharp slowdown, including slashing interest rates
six times since November 2014 and lowering the amount of cash banks
must hold as reserves four times this year.
Such policies have been slower to take effect than in the past,
however, and some economists expect Beijing to roll out more support
in coming months.
Although China's Caixin/Markit services Purchasing Managers' Index (PMI)
rose to 52.0 from September's 14-month low of 50.5, comfortably
above the 50 level that denotes growth, a sister survey earlier this
week showed the country's colossal factory sector shrank.
Xinhua news agency quoted China's president as saying the country
can maintain annual economic growth of around 7 percent over the
next five years but there were uncertainties, including weak global
trade and high domestic debt.
China's economy grew 6.9 percent between July and September from a
year earlier, dipping below 7 percent for the first time since the
global financial crisis, though some market watchers say real growth
rates are much weaker than government figures suggest.
Wednesday's relatively positive economic data and the ECB's fresh
pledge to ramp up stimulus if necessary nevertheless helped set up
global equities for a third straight day of gains.
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PRICE FALL SPECTER
Markit's final October Composite PMI for the euro zone came in at
53.9, weaker than an earlier estimate of 54.0 but above September's
four-month low of 53.6. The index has been above the 50 mark
denoting expansion since July 2013.
Compiler Markit said the surveys pointed to quarterly economic
growth of around 0.4 percent, in line with the forecast in an
October Reuters poll.
Worryingly for ECB policymakers though, the survey showed firms
returned to cutting prices to drum up business last month. The
composite output price index fell to 49.6 from September's 50.0.
Euro zone industrial producer prices recorded the steepest annual
decline since January in September and consumer prices were flat
year-on-year in October, maintaining pressure on the ECB to further
loosen monetary policy.
In Britain, which doesn't use the euro, services companies rebounded
more strongly than expected last month, suggesting economic growth
picked up speed as the final quarter began.
The Markit/CIPS UK services PMI, rose to 54.9 from September's
28-month low of 53.3, above the 54.5 forecast by a Reuters poll of
economists.
While no change in policy is expected from the Bank of England when
it meets on Thursday, economists think it will raise rates from
record lows in the second quarter of next year.
"The BoE pays significant attention to the purchasing managers'
surveys and the Monetary Policy Committee are likely to be
encouraged by the overall October improvement," said Howard Archer
at IHS Global Insight.
(Editing by Catherine Evans)
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